I am known for being a relationship marketing expert. I’ve tried to tell people I’m only an enthusiast, but no one will listen, really proving my point. Shouldn’t people listen to you when you’re an expert? Anyway, there are plenty of things to love in relationship marketing, but there are also things I hate about it. Don’t get me wrong, the idea behind this new type of marketing really appeals to me and it goes along with who I am as a person, but sometimes there are thought processes that people have about relationship marketing and how they feel I should react to different things, simply because they don’t understand the true meaning behind relationship marketing are wrong.
For this reason, I don’t understand why I do it sometimes. So here are three reasons why I hate relationship marketing.
#3: I should be the nice guy all the time
I understand the etiquette of a social platform but some people like to think that they can walk all over people like me because they seem to feel that I have a persona to guard.
I know that we all have people that either try to stop us from doing what we’re doing, all the way to people simply swearing at us in comment sections. They perceive the niceness and think that this is weakness.
You see, when you keep your cool at all times, and not blast your negative feelings all over social, people tend to see you in a different way than you want them to. Some people can see the right face that you’re trying to portray, yet there are still going to be others that will see even the most positive things negatively.
Therefore that usually makes you the punching bag in a conversation that you start.
What to do Remember that relationship marketing is about them. On that note, you can’t let people talk negatively about you. If you do this right, once that negative person starts something, your followers will intervene on your behalf and you won’t have to say anything in your defense. This has happened to me a lot, but one time in particular stands out. A person felt it necessary to blast a public post about my most recent share on Google Plus. This person then went on to tell people that I didn’t give a h/t (hat tip) to the people that had shared before me. That was their side of the story. My side of the story was I came into work that morning and checked my email and then learned that Amazon was selling the Logitech webcam for half price. So I shared it.
I had no idea that three people before me had shared the post…and two of them weren’t even in my stream.
You see people like to knitpick us because of various reasons. It is very important that you keep your cool when negative things are said about you publicly. Let’s look at the other opinion
Say that had been me that had seen this person’s share of the Amazon product. If I had felt that this person wasn’t giving hat tips to people that deserved it I would have sent this person a private message to see their side of the story first. The point is..Don’t say negative things publicly unless you are saying it in a professional manner. Even then you need to give regard to the feelings of the person that you are pointing the negative opinion at. Even the most heartless people have feelings and it’s not up to you to deflate their bubble. Stay the course of the nice guy, but defend yourself privately.
#2: I should be able to make friends with everyone
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them.
While I agree with Mari’s statement, I feel that this still seems almost like you’re holding these people at arms length and not really getting to know them or letting them get to know you.
This is attachment marketing and can really help your business with people in the long run, but #2 really bothers me personally a lot of times.
What do you do when you see a person comment or reshare something of yours on Google+? Personally I will automatically put them into a circle because I am hoping that one day we can become friends.
Now I realize that we won’t be able to make friends with everyone, nor will everyone like us, but I want to know why not? Despite my unrealistic desire to want to be friends with everyone online, sadly not everyone will like you.
Still working on this one. More on that later.
#1: Relationship marketing is manipulation
To say that relationship marketing is the manipulation of people really disturbs me personally. When you take the word “marketing” which means the action or business of promoting and selling products or services, including market research and advertising, and you tie it into the word “relationships” which means the way in which two or more concepts, objects, or people are connected, or the state of being connected.
So when you tie something that is the action of promoting into something that means to be connected, it really makes a lot of sense.
However, we’re talking about people promotion and using people to eventually do what we need them to do for our end result. People see marketing behind relationships and it seemingly gets a lot of people’s hackles up because they think anyone that tries to do relationship marketing well, is going to take advantage of them.
Relationships are personal We’re talking about something that someone has to do on the inside. They have to be able to connect with you on a personal level. Pure marketing only sells, but relationships prompt people to show us how they really feel about themselves and others.
These are personal feelings. Intimate emotions that they are not used to showing to strangers. It is not in our nature to trust and open up to people we don’t know. That’s what makes relationship marketing so difficult for some people. They want immediate results that happen fast and it just doesn’t happen because the “marketer” isn’t showing their intimate self to the people he’s trying to target. That’s why I get all “up in the air” when someone tells me that relationship marketing is more like manipulation. Yes, I agree that some people can pose as relationship marketers and do all the steps just to get your money, but these people lack the true power to open up themselves and share that YOU ingredient that people want to see.
Don’t just expect everyone else to open up to you. Your future is already determined in relationship marketing. It’s a no brainer. Once you figure out how to become a servant and forget about you for a change, that’s when this type of marketing will become more clear to you.
I still love relationship marketing. I will always love it. There will always be humps in the road, and people to deal with, mainly people that don’t understand you, but keep doing what you’re doing. Have you ever had someone try to get a rise out of you on social before? Have you ever had someone tell you that what you’re doing just doesn’t quite sound right? I’d love to hear about it!
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