There is an authentic crisis on social media.
The crisis evolved because people won’t stop talking about it.
So I am here to show you how awesome you really are, and why you shouldn’t give a crap about what I think f you.
Intro Funky Music
A lifetime ago I was employed at a coal mine where the environment stank of hard work and old sweat…mostly old sweat, but still, it was rough.
Those guys were from the other side of the tracks, they were the rough-and-terrible’s, the people you look for when you go down dark alley’s, these were the men you never took home to your parents.
And I was right in the middle of that.
I remember one of my first shifts working underground. They took me to the rear end of the mine and dropped me off, saying that “Jerry” would be around the corner.
I walked to Jerry, only to find that she was a woman and I would be working with her that day.
It sort of surprised me, but I never let on.
She was a towering lady, over 6’2″, and her biceps had biceps. The kind made just right for squeezing the life out of a new miner.
She asked my name, and I squeaked out a reply…not sure what I said, I was too afraid she would kill me for my lunch if I looked at her the wrong way, but somehow, by the time the shift was over, I had a date and a cold sweat that covered my whole body from being scared stiff all day long.
However, one conversation I had with Jerry stood out with me, and it’s pertinent to what I’m going to talk about today.
She started to explain why she chose to work underground with a bunch of men. The pay was extremely better and she could provide for her two kids. But Jerry had some problems too. When she first started, she was determined to make people respect her. Being a woman in a man’s world, there was work that she would do that no one would volunteer for.
She got all the crap jobs, she worked her butt off every day, and you could tell it too. Her arms were as big as a tiny tree trunk, and her head was probably just as hard.
But she had an authenticity problem.
In order to survive in the jungle of the mines she had to put on a tough persona. She explained how she used to be one way, and then in order to fit in with the rough bunch at the mine, she changed her whole persona to be accepted.
She was afraid of what they thought of her. Being a woman in a coal mine, you become subject to a lot of filthy language and innuendos that would make a sailor blush with shame.Don't be scared of authenticity, it can free your marketing!Click To Tweet
I can understand that, and I felt for her…well, 3 years later I did. When I was sure I would never see her again, but still, the problem persisted in her life and she paid the price for it.
The Coal Miner’s Guide To Authenticity
#1:Know Your Role– I got that from WWE Superstar, The Rock, but it applies here. Understanding who you are and what you can present to your followers and readers is important. Don’t stray from that.
#2:Be Intuitive– Be at one with your gut. There is an ingrained trigger that you have that will tell you when/if people are trying to pull the wool over your eyes.
#3:Be Your Best– Learn where you can improve and change that. Fill your head with knowledge. hang out with the smart people that can show you a thing or two about your industry and stick to them. They will help you. Don’t be afraid of what people think about you. If you’re being authentic and someone doesn’t like it, that person isn’t meant to live in your camp.
#4:You Are In Control– No one can take away your empowerment, unless you allow them. You are in full control of who you are. You don’t have to be swayed by someone else’s decision. If you think its wrong, speak up and let your voice be heard. Pushovers never lasted in the mines.
#5:Be Accountable– Take responsibility for your actions, thoughts, and words. Everyone makes mistakes. Own up to them, it makes you human.
#6: Crap– This is what you don’t give when you know you are doing your best with your life (and your marketing). There will always be people that will try to change you, but stay true to yourself. That’s what is important.
Here it is again in an infographic: Pin it here
All in all, its up to you to stay the course. In order to sell yourself successfully, you have to learn how to be who you really are. Remember, you already know who you are, but subconsciously some people don’t allow that person to be seen to the public and therefore, it ends in business disappointment.
Don’t Pay The Price
I know it’s romantic to be like every other expert out there. To say and do things that get attention is great, but without the knowledge to perform them correctly you create another problem for your business.
In today’s marketing world, everyone is an expert.
No one wants to say Hey I’ve just started, but I do have a class about writing that I would like you to pay me for!
The truth of the matter is, it’s okay to be who you are. There is something that you have a grip on that you could explain to someone right now.
If there’s nothing you know about anything in your individual industry, then you shouldn’t say you do. For those people that know nothing, then your job is to mingle and engage on social media. Make friends and practice your relationship building technique.
Just like Jerry, if you come into a business with a mindset that you have to act a certain way before you are accepted then you are already shooting yourself in the foot.
It won’t work like that. The way you portray yourself now is the way people are going to see you later.
Tweet this for me to let me know you’re on board!I am who I am, & I'm proud of it! I'm Authentic!Click To Tweet
To Be Or Not To Be
That really is the question in this line of work. In fact, I have another question: Why is it so hard to be someone that you already are when you’re not around family?
Far beyond me, there are people that act nothing like they do when their wife is in the room, or when they play with their kids.
Is it because they have a mindset about how they’re supposed to act on social media? Is it because they are afraid they won’t be accepted?
To be authentic is the best strategy that you can have. You don’t need an expensive budget to be authentic. It’s already there. Sometimes having an expensive budget can send the wrong message to the people you’re trying to target anyway.
You could come across too corporate or too desperate for sales.
When you are authentic you’re just you and people accept that.
This article isn’t about some 15 ways to clean up your marketing. It’s about 1 way. The only way you should be worried about. And that is the path you are taking. There are people following you that could be fooled later down the road, and that ticks people off.
Don’t be someone you aren’t. Be yourself, people like that.
Don’t forget to sign up for the FREE blog webinar that I will be doing on June 17th!
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