To be fair I want to recognize everyone that is a "guru" on the Google Plus platform. There's plenty of them too. Lot's of people that can help you understand the social power of this universe, seeping knowledge every day from their stream like gold to your pan. All you have to do is reach out for it and it's there.
I'm no Google Plus expert. Probably never will be with people like this always showing me up. However, I know one thing that can make you or break you on this social media dynasty and it teeters on the very fact of whether you're having a good day or a bad one.
That explosive element is you.
You hold the key to your success on Google Plus.
Yeah, you've heard that one before, now pay me $99 before I decide not to tell you the secret!
Still, no secret. However, a lot of people get caught up in the "technical" jargon of Google Plus and they don't really see the forest for the trees, for lack of a better explanation, and they turn this platform into something distant. Something that doesn't affect them on a personal level, because after all, this isn't personal, it's just business.
The Personality of Business
When people start to disseminate themselves from the idea that nothing is personal to them, I think that really throws a wrench into the whole perspective of things. Once they step behind that computer and log on to Google Plus, thinking this is just business, and it's every man for himself, a lot get's lost in translation and the business side kicks in.
It's always personal. This time it just so happens that it's about business too.
You can learn the ins and outs of the Google Plus platform, learn from the best of them that give advice, and I recommend it too! But once you start to see Google Plus as only a tool to use in business, that's when you start to alienate yourself from the simple perspective that nothing affects you.
You see, when people distance themselves from things, they tend to lose feeling toward them. They also tend to care less and less about it the further away they get from it emotionally. Is that a good thing in business? Perhaps. But I can tell you that this idea won't work on Google Plus.
Understanding the way it works and what you need to do to have your Authorship set up and how to "work the system" is great, but it also drives away emotion. An example of this would be the way the old link building used to work. People were so obsessed with getting to the first page of Google that they forgot about everything else and focused on the bot that was counting the links.
Not corresponding with real people does that to you. There's another side of Google Plus that you may not recognize and it looks just like you. It's personal and has feelings. It has dreams and desires, vast amounts of knowledge just waiting to spring forth to some lucky soul that just so happens to be in the stream.
It's people like you. That's where the true success comes from on Google Plus. Don't get me wrong, understanding what makes it work is valuable. However, understanding why someone is feeling down today is even more so. Having the knowledge that you can help someone do something; to finish a task, or to get started on a new project. When you can help someone do this, the feeling is like none other.
Your business has a personality. It comes from your personal profile. If you are the face of your business and can care less about the real people on social media, then that shows. Even when you think that it's not personal, it always is to someone. Maybe not to you, but there is always someone out there looking at you with outstretched hands for help as you walk by doing something else. Make your business' personality shine by understanding the etiquette and the behaviors that you need to learn to build trust with the future friend.
How You Should Act...Always
I know you're probably on the internet because you have some dream of making millions and retiring to that island one day. But there is also someone else out there that shares that dream with you. Perhaps someone just wanting to make enough money to stay home with their kids so they can be there for them. It may not be as "wild" a dream as yours, but the dream is still there.
There is one way that you should act, and this should go across the board. Always be helpful. Put yourself on the back burner. Forget about your dream and help someone get theirs. People remember these acts of kindness to an extent that it's almost superhuman. Just last week a lady I hadn't talked to in 18 months got in touch with me. She reminded me that a Skype call I did with her so long ago, showing her the ropes of blogging, had finally paid off. In this time, she had amassed several hundred thousand followers...to which she then told everyone of them that I was the go-to guy for blogging!
What would have happened if I had turned away that opportunity to help? I sure wouldn't be sitting here deciding who to coach first now would I? I know that we get busy. I also know that there have been people that have said, there's no possible way I can talk to every single person that contacts me! And perhaps that is true. We get busy. Stuff happens and the world turns, but is it really that hard to talk to someone who is reaching out to you?
The Opportunity of Opportunity
This is one of the things that I like to think about when I start to decide NOT to respond to the people that have contacted me on Google Plus. There is an opportunity you have to create an opportunity out of trying to be helpful to someone. Their problem may be so simple that it takes you less than 2 seconds to respond to. Whatever the query, remember this rule. Be helpful. It pays big dividends.
The Golden Rule
He who has the gold makes the rules. In a sense that's right. It can also be said like this: To him that has the rules has the gold. I want to extend this little idea out to you today. Whatever it is that you're doing, it can wait. Surely there is something that you can do to lend a helping hand to someone on Google Plus today? I guarantee you that even though these people may not have large followers or a huge bank account, it will pay you handsomely in the end.
So, are you acting the way you should on Google Plus? Or are you alienating yourself from this platform and it's people because you are not seeing the whole picture? For those people that do that, I think they don't do it on purpose. Since G+ is fairly new, not a lot of people understand what a powerhouse it really is in the real world factor.
Forget about trying to game the system. Just be yourself. Interact with people. Communicate with them. This could be your chance to really make an impression on a social platform like you've never had the opportunity before! Just remember the Golden Rule of Google Plus.