So you have a new product and a brand new website? Brilliant! But no one is visiting it. Why? Well because digital marketing isn’t just about creating an engaging product and showcasing it well. It’s about finding interested customers and driving that traffic back to your website. SEO (search engine optimization) is still the most…
The Constant Factor in a Social Media Marketing Strategy
What am I doing? Have you ever asked yourself this question while you’re trying to figure out a marketing strategy? Sometimes it seems like beating your head against the wall will get a better result than what you’ve been trying on social media. Did you know there is a constant in social media? It’s the…
The Top Free Email Templates
Unless you have the latest tools and software for sending email campaigns, then you can struggle to create professional looking email templates that do everything that you need them to do. A great email newsletter is the difference between engaging your target audience and wasting your time creating an email campaign that is ineffective. So…
Web Hosting and SEO: Does Hosting Really Matter?
When it comes to SEO, the last thing a lot of people think about is hosting. But does your choice of a web hosting company affect the ranking of your website? Yes, it does. In this day and age, everything that affects your site’s performance and user experience will have a direct influence on SEO,…
Great Online Tools for Developing New Skills
Learning a new skill has never been easier. You can learn a new language while on your daily commute, or watch a five-minute video on how to re-wire a plug socket. Whatever type of skills you are looking to develop, there are some fantastic free or reasonably priced tools and apps that can be used…
The Best Digital Marketing Strategies to Grow Your Blog
Whether you keep a blog as a hobby, to make money, or as part of your business, you will want people to read it. The rise in digital marketing has made it easier than ever for bloggers to promote their sites and content, and get found in the process. Blogging is massive growth industry, so…
Why You Must Offer Personalized Web Experiences for B2B Customers
The thought of creating a personalized omni-channel experience might seem a little daunting; however, in today’s ever-evolving digital world, it is essential an ecommerce company moves along with modern technology. A B2B organization must therefore focus on the implementation of innovative technologies into their daily operations, as well as transforming legacy organizational processes and structures.…
Marketing Tips For Startups
If you are starting up your first business or if you are still working out whether it is going to be profitable, then you have an idea of all of the many tasks involved in the process. From registering your company, to organizing premises and equipment, right through to planning an effective marketing strategy, there…
5 Reasons Why a Good Web Hosting Provider is Important to Your Website’s Success
It’s great having a good web design that looks attractive, along with great marketing ideas that gets your brand out there, but none of that matters if your website is not hosted with a reliable company. If you are struggling to understand why web hosting is so important to your websites success, have a look…
How You Can Use Your Business Data to Create Better Online Marketing Campaigns
Are you creating the best online marketing campaigns possible for your organization? If not, you should look at the data produced in your business and use this information to create more informed, higher quality marketing messages in a wide range of formats. Below are some of the ways you can do this. Get Your Employees…
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