Google Plus marketing has grown very high tech in the last year. The platform itself has been affected, positively I might add, with different ways we can use marketing and branding to build our business online.
In the relationship arena, there are different levels of how you can actually market your brand to someone, and in all reality, you’re really marketing yourself to people. Relationship marketing is people not seeing the product, but seeing you for who you are and what you say. The product is secondary to the person that stands in front of it. While I have no disagreements with people who want to create products to sell online, most get too focused on the actual program itself.
For instance, instead of marketing themselves, they try to tell people how great the product is. In reality, there is no need to do that, you simply have to show people how great YOU really are.
This is what I would like to describe to you today and talk about something that is talked about online a lot in Google Plus marketing, called branding, and you’ve also heard the term marketing. These are two words that really get thrown around a lot, and both of these strategies can really help you in business, but I want to just talk to you today on what these words mean and how they can affect you online.
Google Plus Marketing and Branding
First off, I want to make sure you understand that branding and marketing are two different things. Marketing is actually promoting a product or service to the public. In June (today is April), I will be releasing the Relationship Marketing Bootcamp. I will push this on social media and share with people my knowledge of how relationship marketing can actually help their business if they will buy the product. That’s marketing. It’s a “push” marketing tactic or an attraction tactic that get’s people’s attention (hopefully) and makes them want to buy something.
This is your typical marketing strategy. So, for our purposes for Google Plus marketing strategies, pushing is simply marketing something. You are coaxing people along to the end result of where you want them to go.
In my trip out here to California there have been a lot of new people that have been introduced to Google Plus that have asked me how they should share their own articles. That’s a big negatory on the sharing of your own stuff right off the bat. You are starting your marketing too early and will come across as “pushy” because that’s essentially what you’re doing. You’re pushing people to your product or service too soon. Branding should be taken into account right away.
Think of it in terms of a string. Place a piece of string on the desk in front of you and push the string where you want it to go. It doesn’t work. However, you can take the tip of your finger and pull the string and lead it wherever you would like it to go. The string follows wherever the finger leads it. As long as there is connection between the string and the finger, the string stays close behind.
If you push a string it collapses in the middle, sometimes overlapping itself and basically represents chaos and disorder. That is what pushing your followers too early can get you with your Google Plus marketing strategy. Understanding when to push them is the key to being successful.
Which is why I bring you to the next theory.
Branding or “Pull Marketing” is something that should be done before any marketing strategy evolves. It is attraction and helping others, it is traffic direction and, like a shepherd, you are leading or pulling your followers in the direction you would like them to go. You are letting them get to know the real you and showing them the power of relationship marketing inside of your brand.
Martin Shervington has been essential in helping me understand this strategy, and it has really helped me tremendously. A brand page on Google Plus will encourage people to purchase a product. Not because of what it is, but because this is who I am and what I stand for.
You may even want to call this relationship branding. It reaches out to people on your merit, because the individual account really builds the brand page on Google Plus. I believe it’s the person behind the brand…the person IS the brand, and that’s why people follow, and that’s why people buy.
Every brand page is standing on the merit and account of some individual somewhere. Behind every major corporation there’s a face that we can put with that. Someone we recognize and someone we know that can handle that business. That’s branding and that’s representing in the most powerful way.
As in the string example above, just like strings, people are not designed to be pushed. When you start pushing and becoming too aggressive, just like the twine, they slide to the side and go into the opposite direction they are being pushed.
Learn to pull by building your brand message strong on Google Plus and showing people that you are a great leader. Authority and influence are great, and when you prove to people that you can lead, all of that will come, but it comes with the pulling, or the helping and the structuring.
I can understand your frustration. You want to become successful online, perhaps you would like to quit your day job and do this full time. Lord knows I’ve met enough people that have said that to me. But in order to understand where your success is going to come from, you need to realize the difference in showing your message to someone and shoving your message on someone.
You are the main player in this Google Plus marketing strategy. The people will buy because of you. Don’t be too pushy too early. It’s better to use the pulling strategy for as long as you can before you drop that huge product on them.
Create your brand and build yourself as an authority in whatever field that you really care about. My biggest suggestion would be that whatever it is that you decide on, make sure people can say, wow, that person lives what they say! You can put those words in their mouth by practicing what you preach, pushing yourself, and pulling your followers.
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