We’re in a content marketing overload.
Has content marketing took a turn for the worse? You are being dumped on daily by articles that you bookmark but will never read.
Because you’re probably concerned about getting your own content out there.
In this age of seemingly never ending content influx, people are spewing their articles at you left and right. They write because they have an idea. They write because they can. They write because if they don’t write, then someone else will beat them in this content contest.
But are they writing awesome content?
I already know you want to be writing killer content. I feel you. But the fact of the matter is, this contest that has somehow emerged out of this has no meaning, no fill to it. It’s empty words simply thrown into the internet universe because today’s Monday and that’s the day when you’re supposed to publish something.
We have lost the art of writing, and I’m going to show you how to get it back.
Content Marketing Is Emotion
Simply writing statistics and facts alone isn’t effective. It must also contain emotion! There’s really two types of writing: Logical and emotional, and I see a lot of people writing one way or the other, which is not effective. When you can merge these two together, then you end up with the art of storytelling as Ryan Hanley has been saying to all of us.
Don’t Just Watch
There was a man that was walking towards a little boy holding a large jar. He noticed that the little boy would dip his hand down in the jar, put it up to his mouth, and take a lick from it. He approached the boy and asked What are you eating?
The boy looked up at him and said I’m eatin’ honey!
The man bent down and asked Is it good?
The boy dipped his hand down in the jar and took another lick Yeah, it’s good!
Is it sweet?
Mmm, it’s SO sweet!
Still not convinced the man bent down and said, Tell me, how sweet is it?
The boy, getting kind of agitated, thrust the jar upwards and said, Here, you taste it for yourself!
You need to participate in writing content that’s sweet to the reader, something that they will continue to come back to, refer people to, etc.
Stories are easier to read and, unless you’re really into it, facts and statistics are boring. When you write, don’t hide behind your “pen”. Let people see who you are. Your mistakes and failures make you original! I don’t trust anyone that tells me they’re perfect and you don’t either.
Another important fact to remember is try not to talk to everyone in your article. You want to pinpoint the reader, let them know that!
Have you ever just wrote something just because you knew you had to write it?
In writing powerful content you have to remember that you MUST write content that speaks to people on a personal level. Remember, this is supposed to be emotional, and one of the ways you can become attached “emotionally” with the reader is to speak on their level.
The Evolution of the Reader
You must start the reader at a certain point in the article, and then progress them towards the end game (which would be helping them succeed at whatever the article is about). Perhaps you can share with them what they may be doing wrong and how they can fix their problem. Learning how to tell the story in a way that the reader will be transformed by your content with your help is what makes a good article.
That’s why it’s important to listen to your followers and readers at all times. This is how you’re going to learn what they need to know in order to be transformed by your content. Content is always about helping other people. It’s not about putting your business or product at the forefront of the article, but about putting the reader on a pedestal and showing them how you can help them succeed at a certain level.
Listening is an important part of blogging. It’s an important part of a social media strategy as well. Your customers and clients are out there, but it’s up to you to see what kind of problems they are having so you can help fix them!
Evolution of the Writer
I believe that it’s important to understand that you are not going to start out writing the best copy. Sure you may shoot for the stars but will probably fall flat on your face. I remember when I published my first post (It’s still out there, but I’m not going to tell you where!). It was a train wreck! I still go back to that post when I get writer’s block to prevent myself from doing anything stupid because I’ve hit a wall creatively.
The evolution of you begins with your thought processes and the way you approach your end goal. Your end game may be to get more sales on your affiliate links or coaching program, however while that may seem to be “point B” to you, it’s not a one step process. From content to sale is not the way the steps work.
You’re here right now at point A. Every new article always starts out at this point. And, as it may seem frustrating to pull the affiliate links out of your posts, even though that’s where you want them to go, it’s not going to be where you direct them.
Your content is an information highway to your monetization. You continue to help people get to where they need to go, provide factual, yet emotional stories that they can relate to, and they’ll eventually start to remember who you are and what you did for them.
Getting to “X marks the spot” actually takes a little longer than you would expect, but if you’re willing to invest your time, the dividends are tremendous in the long game.
Did I Win?
We’re in a war for best content. The only way you’re going to win that contest is if you’re consistently great. So the next time you are writing your article, ask yourself these questions:
- Am I putting the reader first?
- Am I providing facts AND emotion?
- Am I telling it in a way that they can relate to?
- Does this sound like a story?
- Is everything I’m saying the truth?
Repeat after me: I will be patient and create only content that represents the best intentions for the reader.
Now, see? That wasn’t so bad.
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