The beauty of Google Plus is that it allows us to do all kinds of things! I’m not talking about the hangouts or editing the pictures, but I’m talking more towards the idea of the G+ update and how you can use that to build more interaction.
I recently wrote a post about building call to actions in your G+ updates and this post basically covers the different techniques you can use to prompt your followers to interact and engage on your update more. What I want to discuss in this article is the powerful simplicity of cross pollination of other platforms and how you can build engagement by using sites like Pinterest inside your update!
Why Cross Pollinate?
As mentioned, Google Plus gives us the freedom to do whatever we want in the update. It’s a mini blogging platform, so you are not limited to what you say in the description, or what you do for that matter.
There are lots of explanations of why you should be using cross pollination in your posts on G+. The main reason is because you are gaining more interaction from your followers this way. You are also building a bridge between two social platforms as well, and you have the potential to gain more followers on said social platform that you are cross pollinating on.
Downside of Cross-Pollination
I guess it depends on what you’re looking for in the Google Plus update to determine whether or not there is really a downside to this or not. I personally don’t feel that there is, however, other people that are looking for an SEO boost could see the disappointment in doing it this way. As you know, having more than one URL in the description of the update will absolutely take away all chances for having any SEO value, and, since cross pollination only works this way, you have to consider what is more important to you.
I really don’t understand why people are chasing the SEO rabbit all the time. Just when you think you’ve got it figured out, they change it again and there you are stuck holding the bag with the potential of getting sandboxed by Google. I feel that simply writing content that can help people, and building solid relationships, is the most important part of our online venture, so I feel that cross pollination works because it is directed at the user of the platform not the robot which is called SEO.
The Up-Side of Cross Pollination
Having said that, there is an up-side to doing your updates like this. Simply put, you are giving the user more opportunities to take action on the post you are promoting at that moment. As we all know, the more that people take action on your update, the more chances they have to help that content go viral, and that, my friend, has nothing to do with SEO. It’s the people that produce virility, not the search engines. I’ve gotten more viral posts doing it this way than I ever have trying to appease the search engine.
How To Cross Pollinate
Cross pollination is very simple. If you can understand how to write the perfect Google Plus update, you will start to realize how to bridge these platforms together. However, let’s say you already know that having a title in bold is important, you already understand that a description that tells the reader what the post is about and how it can help them without giving the whole thing away is important, we can start to work on the cross pollination.
After all of the above are completed, you simply start to produce little call to action prompts that direct people to do certain things on other platforms. My favorite is the “Pin it for later” CTA that directs them to an already pinned image of the update on Pinterest. Another one I’ve seen is to direct them to a share on Facebook, or a tweet on Twitter. Whichever pollination you decide to do, you need to make sure you don’t overdo it. Only choose one of these options, because too many will seem to needy or busy and the reader won’t perform any of them.
The Final Thought
The point of cross pollination on Google Plus is to allow your follower to perform as many actions as they would like to on your updates. As in any social media strategy, it’s the follower that is going to help you get your content out to the public.
You can use any type of cross pollination that you desire, and the point is to make it easy for the follower, something fun, and something worthwhile that they won’t mind travelling over to another platform to do for you. Create great content and a compelling update, and you will get this response every time on Google Plus.
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