There is nothing more powerful than customer relationship marketing. Especially on social media. Where does the foundation begin with this intimate relationship between your product and the customer’s love?
While you may think it absurd that a relationship can be built between a customer and a product that you have, you may have a tarnished opinion on what customer relationship marketing is on social media. I’m not saying that you do, I’m just implying that you may not have thought about it in this aspect and this may well be the key to building a successful business.
What Is Customer Relationship Marketing?
Before we can get to the “How” in this idea, we must first explore the “What”. As Albert Einstein once said, “Any fool can know. The point is to understand.”
This brings me all the way back to understanding what relationship marketing is exactly. You already know what relationship marketing isn’t on social media, and given the vast amount of knowledge these potential customers have at their fingertips online, customer relationship marketing is becoming even more important.
In reality, today’s customer’s have an array of knowledge about different things and therefore this affects the way we can sell our products to them. More often than not, we have placed greater reliability on the customer experience these days, and that’s a good thing!
The word of mouth experience
While customer relationship marketing is a strategy that cannot become successful overnight, it’s a great one to put all your eggs in, if you get what I’m saying. When we think about the customer, then we start to understand that there are a few things that we have to integrate into this whole deal before it can pan out for us.
This type of marketing brings forth loyalty, retention, and eventually long-term relationships with people that will shout our brand from the rooftops of social, and that, my friend, is worth waiting for.
Not to bring you back through all of the things I have been saying for the past 7 months, but you realize now that in order for you to be served later in life, you must first put on the role of the servant and do for others first.
“What if businesses decided to inform, rather than promote? You know that expression ‘If you give a man a fish, you feed him for a day; if you teach a man to fish, you feed him for a lifetime?’ The same is true for marketing: If you sell something, you make a customer today; if you help someone, you make a customer for life. In every business category, one company will commit to being the best teacher, and the most helpful. And that company will be rewarded with attention, sales, loyalty and advocacy by consumers who are sick to death of being sold, sold, sold.” -Jay Baer, Author of YouTility
The Customer Relationship Marketing Idea
Recently, I’ve been highly interested in the relationship ideals that a certain company has with their customers. You may have heard of this and you may not, either way, you cannot deny the power of the relationship between the consumer and the love for this company’s product.
What I’m talking about is the GoPro Video Recording Device. You can literally search the word “GoPro” on YouTube and find a plethora of results from customers using/loving this product and throwing up their recorded video’s on this site. Here is an example of one I found below. Watch it, it’s actually pretty good, and it makes me interested as an outsider to want to purchase!
Does this not make you believe that you could create awesome video’s like this one?
So the results of the relationship with the customer rely on the experience with the product. I’ve literally seen hundreds of these video’s on social from bull riding to what you’re seeing above! Did GoPro pay these people to splash their product(dare I say keyword?) on YouTube? Probably not. But who cares? They have created a product that is useful to their customers. One that makes them stand out and be seen by everyone else. One that surfaces that inner awesomeness and displays it on the screen for the world to see!
The results in creating a product as powerful as GoPro have a lot of positive effects, but here are the few that stand out to me:
- They are putting the customer out front.
- They are making them feel awesome about it
- They are creating brand ambassadors
Do Your Customer Relationship Marketing Homework!
What is your “GoPro” idea/product? First of all, you need to remember the relationship marketing rules of social and let’s assume that you have already built trust and loyalty with your followers. The next step is the product. What can you create that will make these people better? What can you build for them that creates confidence and has a subconscious affect on their neurological anatomy to feel obligated to your brand to tell others about it? You need to create a product that will produce results for the customer, one that gives them an experience they won’t forget about!
Here are some other questions you can ask yourself about the product you are creating:
- Would YOU buy it?
- Does it make YOU better?
- What do your customer’s really want/need?
- Will this have a positive affect right away on their experience with the product?
- Does this get results now?
If you wouldn’t buy it yourself, why would you even consider selling it to your followers or blog readers? If you’re willing to throw any old product that you have thrown together over the weekend, slap a “Buy Now” price on it and hope for the best, then you need to go back to square one of relationship marketing. You’re not considering the customer’s needs or how it will affect them, you’re simply considering yourself. Remember, this is not about you. You must first consider all aspects of the customer before success can be given to you.
We all want to be successful…but
Success is not taken, you can’t go grab it by the horns and wrestle it to the ground and proclaim victory over it.
Success is given to you by those around you that trust you. Success wrestles YOU, smearing your nose in the mud, and laughing when you still don’t get it. The harder you fight, the worse off you are.
Put down your “Rawk” fist
When you stop trying to beat success at it’s own game is when you start to understand that it’s not a power struggle, or one of force, but it’s gentleness and kindness. Yes, it may still involve you being low and getting dirty, but when you realize that’s where you belong in the first place, success bends over, picks you up, stands you on your feet, dusts you off and hands you the keys to understanding…and that’s what you’re looking for. Learning how to understand the customer is a valued concept in customer relationship marketing.
Stop fighting success. It’s not your enemy, and it can’t be defeated by brute force, but by humbleness and meekness. By a realization of not forgetting where you came from, but never forgetting where you’re headed.
The Final Thought
Successful customer relationship marketing begins, as it always has, with you. It’s who you are and what you believe in. Then it’s how you portray that belief to your readers and followers. Your customers are the success idea that we have been talking about. You don’t chase after them, or force them to do things, you be you and let them be drawn to you. When you realize that, you will see success nod his head and walk toward you.
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