There’s an old saying that says You are what you eat. Then there’s another one that I can’t fully remember, but it goes along the lines of this: Want to find out about a person? Look who their friends are!
This is so true. Who you run with determines what other people think about you. What you do when you have an inner click can tell you a lot about yourself, and Google Plus circles are no different.
I want to discuss the power of the circles on Google Plus and who is in your’s and how this can eventually lead to your success or your demise on Google Plus.
Who’s In Your Google Plus Circles?
I realize that you may not be expecting to become successful on Google Plus right away, and you shouldn’t. If you’re just coming into this social media powerhouse it’s going to take a little time to build up trust, authority, and relationships before you really start seeing true results monetarily from Google Plus.
However, you can manage who is in your Google Plus circles. This is one thing that you can control, and I think that it’s an important part of the social marketing process. The people that you choose to follow is going to be the people that will be influencing you on this platform. The one question that you should be asking yourself is who should I choose?
One thing that you need to get out of your mind from the beginning is to wipe away what marketers have been saying for years, and that is The more followers you have, the better off you’re going to be-False. People that keep up with the scoreboard on social media are people that are just trying to display a sense of power for their own pleasure.
Just because this is your first day or first month on Google Plus doesn’t mean that I’m any better than you are because I have 6,000 followers. That’s simply ridiculous! You can create content that no one else can, your opinions and viewpoints are original only to you, it’s just up to you to voice them and create your authority on this platform.
Whoever is in your circles will be impacting you for the duration of the time that’s spent on this social site so choose wisely. Granted, you need to find authority figures in your niche that hold the same viewpoints and opinions.
How To Find Influential People
So if you’re brand new to Google Plus or you’ve been here for awhile, you’ll still want to know who is influential and who has been interacting with you the most. This is the most effective way to build your following on this platform. As you know, G+ prompts interaction more than just link dumping so it’s a wise choice to build a following that is engaging.
One of the most effective tools I have found for both finding new people and the one’s that have interacted with you the most is a free tool called NOD3x.com. I am still learning the ins and outs of this tool myself, but what I have surmised is that you can find people that have interacted with you, granted, you can find just about anything using this tool. There are so many things that you can do. You can narrow your search parameters to where you’re only searching for people in your niche or people that are posting about the stuff you’re interested in. But the main point that I want to make for this post is to use it to find people that are both interactive and influential. This tool will help you find these people without having to wait or find them through someone else 3 months later. That way you can start engaging with them and building a relationship with them right away.
Another great tool that you can use to build and organize your circles is something called CircleCount.com. This will also show you all of the people interacting with you and it allows you to be able to organize your circles the way you want them. Putting friends with friends and influencer’s with influencer’s. Once an influencer makes friends with you then you can move them over. It’s also a great place to start a circle share and get other people involved in learning who your influential people are. You can also search other people’s profile’s and find their influential people as well.
The Final Thought
Google Plus is a platform that is going to lead the social media industry one day. Coupled with the monstrous search engine, Google will one day rule the internet, and it’s a good idea to be active on Google Plus. Building your circles in a way that helps you succeed is a key priority in your strategy. You can’t just circle everyone that circles you. With the 5,000 limit, you can end up hitting the wall pretty quickly. So make sure you treat your circle with respect and put the people that are going to interact and influence your marketing at the top of your list.
Latest posts by Wade Harman (see all)
- The Attention Economy- Why Trigger Response is Vital Marketing - October 5, 2015
- How To Keep Your Readers Emotionally Engaged To Your Content - September 28, 2015
- Color Psychology-Marketing Strategies For Social Media - September 22, 2015