Lights. Camera. Action! You’ve just successfully broadcasted your first hangout! But something is wrong. No one showed up.
This reminds me of a guy that started doing Google Hangouts.
His first show had 5 people watching, nothing to be amazed at, however, he knew that in order to get the most out of his show, he was going to have to have live viewers.
Yeah, that guy was me.
Since then, I have came to understand that it doesn’t matter what kind of show you’re producing, unless you do certain things, people won’t come to your show.
That’s what I want to talk to you about today. Understanding how to generate more people watching every week.
#1-Curate Great Audible Content From Top Guests
This is both for showtime, and to create further buzz about your show at a later date.
We’ve all heard about how to curate content on social media, and it’s a powerful strategy to have.
It helps people understand that you have their best intentions at heart.
Just because you have a great guest doesn’t mean that the show will be great.
Yes, some guests are easy, like Jay Baer, and will automatically say the right things, but that’s no guarantee. You have to be ready to pull or “curate” that great content out of them at the right time.
I remember something that happened on a show I did with Mark Traphagen and Jay Baer about 6 months ago.
I asked a question that prompted something that was talked about for months. Watch the video below to see Jay’s answer to this question. Don’t worry, it’s only about 2 minutes.
So as you see, the great one’s will make you look really good and help your show out a lot with their thought leader qualities and great answers.
For some guests, however, there is more preparation work that needs to be done.
Sometimes the guest needs to feel comfortable before you can “curate” that great content that you know they have inside them. The video below is Eric Enge hosting a show that talks about being comfortable with your audience.
P.S. This also has great tips if you’re a new HOA host as well
You have to understand that your Google Hangout needs work at all times to make it the best show possible.
This is where you are expected to work.
It’s your job to make the guests interesting and entertaining to the live viewer.
Focus on things that they need to be talking about, reign them back in when they go down a rabbit trail, and monitor the show at all times so the viewers will get the most out of your show.
If you’re getting bored, then it’s a safe bet that the viewer will get bored too.
#2-Speak on Topics That Appeal and Turn Heads
You’re doing the show because it appeals to you, that’s a given.
However, even the most exciting show topics can get a little mundane at times.
I admit that the Relationship Marketing show has had its stale days and it was of no fault of the guest.
That weight is laid on my shoulders.
It’s because I was afraid to speak about topics that were a little edgy.
I was scared to ask the questions that everyone else was afraid to ask.
You want your show to be the best one out there, and there’s no need to be doing the same old boring things that everyone else is doing.
Find topics that people are afraid to speak about.
It doesn’t have to always be edgy and weird, but make it a show that keeps people either on the edge of their seat, or relaxed and enjoying the banter.
#3-Captivate by Involvement
One of the best ways to grow your hangout audience is to captivate the audience that’s watching your show by involving them in the show.
I was recently on a hangout where the show host didn’t include the Comment Tracker in the hangout. That’s a BIG mistake for all hosts that aren’t doing this.
As a seasoned HOA watcher, you already know that the Comment Tracker allows the host to involve the viewers by pulling up their questions or comments in the live feed.
People appreciate when you read their comments on hangouts, and they’ll remember you for it. If you’re a hangout host, make sure you get all the information on how to run Comment Tracker for the best show possible with your viewers.
Let Them Own The Show
Mia really involves her audience by giving them ownership of the show! This is done by hashtags and relativity.
Her viewers are called the #BatPack, playing off the ever popular saying “Bat Crap Crazy” that Mia has been saying as long as I’ve known her. (I thought she was going to ask me on her show one time, so I wrote a song including these words to the tune of “Crazy Train”)
The excitement of the show flows into her guest list as well as her viewers.
See How I’ve Made Over $36k Using Hangouts!
Not only does she captivate by giving ownership with the hashtag, but Mia also gives “shout outs” to the people watching.
Never has there ever been a time that I was watching a show that she didn’t call my name. She never misses, and that’s powerful.
Yes, it seems like a pretty small thing to remember to do, but these are the people that will be watching you consistently, the people that will spread your HOA message all across social, and you’ve got to make it personal for them.
I think Mia has captured that essence beautifully.
#4-Visit Other Hangout Shows
If you build it, people won’t just come.
One of the things I recommend is to head out to other hangout shows that you love, and start engaging with the people in the event stream, with the host, by asking pertinent questions that are helpful, and promoting their show on your stream.
The key is to stay visible.
There is clearly a faithful hangout audience that each show has.
Consistently engaging these people on their own “turf” (which would be the show they participate in every week), they’ll remember who you are, and then eventually see that you have a show of your own.
Note: It is NOT ok to paste your event URL in someone else’s comment stream
There are still rules of etiquette that you must follow and this is one that you need to avoid.
Sure you want these people to come to your show and participate with you when the time comes, but this is one thing that you should stay away from.
It’s tacky and no one really likes it. When you do that, it just looks like you came to the show to plaster your link for everyone to see.
#5-Utilize the Comment Stream in the Event Page
This is where your viewer feels the most comfortable. Again, I give the floor to Mia Voss, because she utilizes the comment stream before and after the event happens.
The idea is to keep the people that have RSVP’d to your event engaged on the topic of the show.
I realize that there can be a little lee-way given when it comes to the comment stream before the show. I have also seen some streams get out of hand before the show, talking about things that aren’t relevant.
Your comment stream only has room for so many comments. When people start to get a little punchy on the comments, come and intervene, and keep them on the right track.
You don’t have to police the stream, but make sure your audience is buzzing about some topic of the show.
It is all on your shoulders as to how you are going to approach the audience.
The Final Thought
Your Google Hangout can be a great extension of your brand, and, if you do it right, you can build a great group of followers that will follow you wherever you take the show.
Make sure you take the time to do all of these steps the right way and you will start to see your audience grow and be more engaging with your show.
Do you have any tips to grow your hangout audience? I’d love to hear them! Also take a minute and “Like” the SlideShare version of this post!
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