Are you a real estate agent looking to improve your overall business? In this real estate market, there’s a lot of strategies you can use to drastically stay ahead of your competition.
While other real estate agents are still getting accustomed to emails and lead generation, you are way ahead, always pushing the limits with your business and forever trying to improve the way your real estate experience reaches your potential clients.
One of these strategies you may not have thought about yet is the use of drones in your real estate business to keep you a step ahead of your competition. Here are some ideas you can use drones to improve your own real estate business.
1 – Better Photography and Overall Feel
One of the main ways real estate agents like you capture leads and customers is through the way your client sees the property in question.
While walking around the perimeter with your phone is one way to get some good photo’s, using drones for this aspect will give your client a better bird’s eye view of everything they’re interested in at one time.
As you may have guessed, with a drone you can take more aerodynamic photo’s which make your property (and your business) look and feel more professional and exciting. This view gives your client an original way to look at the property they love and it’s always a step in the right direction.
2 – Provide More Visual Stimulation at a Reduced Cost
Bill Brown, the President of NAR said, “Any opportunity you have to further educate the buyer to the property they’re purchasing is a win-win for everybody.”
It’s really all about the budget when it comes to your marketing dollars and providing the perfect visuals for your customers. With drones, your cost drastically comes down because if you do decide to have an aerial shot of your property, you’re not having to pay a high priced helicopter pilot to do it, you can do it yourself with the proper certification.
3 – Provides A Trendy Buzz
Simply having a drone in your marketing arsenal will cause your clients and colleagues to buzz about what you’re doing. It’s different. It’s edgy. People love to keep tabs on someone who is always pushing the limits and testing new things, especially when it pertains to how they’re going to react to something you’re doing.
Drone technology is still a novel idea right now. Having one for your real estate business will set you apart from other agents because you have proven you can go one step further for your client.
4 – Better Views Of Bigger Property’s
This is a no-brainer. The higher you can take the picture, the more property you can include in the photo.
John Morrison, an agent from Illinois, used a drone to capture one of his properties from the air. It had a basketball court, tennis court, pool, and lake. However, all of these aspects of the house was behind the home. No one could see it from a stand alone front-facing image. Using the drone, he was able to include every aspect of the home and all of it’s valuable assets in one photo dramatically raising interest and leads.
5 – Drones Can Give ‘Town Tours’
Another personal aspect drones can give you is you are able to give the prospect a personal view of the town the home or property is located in/around.
As you already know, the client is not only interested in the property they’ll be purchasing, but also the town they’ll be living in. This gives you a great edge in the environment because with a drone you are able to fly around the town and give a view of where the family will be living in the future.
Using a drone as a real estate agent may seem unreasonable and expensive right now, but it’s one business expense you should opt in for. You always want what’s best for your brand as an agent and using the characteristics of your new drone is going to set you apart from the rest of the crowd.
Your new customer is waiting for a personalized view of what you represent and it’s up to you to give it to them. Not only as a property, but as an idea and an experience.