Things happen fast in a moment.
In the flash of an eye, a decision is made. With a whisper of sound the door is closed.
It’s the moment.
Blink and it’s gone, hesitate and you have lost your chance.
Moment marketing is something that hasn’t been talked about a lot and the reason for that is because you can’t measure it. It can’t be traced because you would have to have a crystal ball and understand the meaning of life as you guessed how many fingers I held up behind my back.
The moment is un-predictive, and for that reason, people would rather stick to their stats than throw all of their eggs in one basket with a moment that may or may not happen.
The moment I’m talking about is the place in time where the social media user needs you.
You don’t know when that will be, that is why you prepare as much as you can for when that moment arrives. Perhaps in a post about how to do content marketing or what not to do on Facebook.
We are slaves to the moment.
While you will never know the exact moment in time you will be needed, here are some things that you should keep your trigger finger on to be ready for it when it does happen.
#1: Empathy
I was honored to be a guest on Thomas Hanna’s Social Theory Show a while back and we talked about empathy in the social marketing process.
Understanding how empathy works can take you a long way in moment marketing because you can be there for the follower when they need you.
To get a better understanding of empathy, take a look at the show.
Empathy underscores that place in time that you are there mentally for the follower.
This is a type of help and service that is needed on social media as well. Mental stability is something we all desire and to be able to have someone understand where they’re coming from is a strong selling point in moment marketing.
#2: Perfect Your Timing
Timing is everything.
Remember the 2014 Super Bowl?
Let me refresh your memory.
The lights went out. It was unexpected and unplanned. Just like every great moment is.
However, this gave a lot of marketing strategists some ideas, the best one going to the Oreo company.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
In the blink of an eye, Oreo won the Super Bowl.
It wasn’t something they were prepped for and it didn’t give them enough time to have a meeting. In that one moment, someone had what it took to take the reigns and show you what you could do with their company.
In the dark.
It was powerful because even though only several thousand people were at the game, in the dark, the whole world was watching and it became relevant to anyone who had their television tuned in at that time.
Classic.
Be Everywhere. Be Ready.
You will never know when the moment will happen.
That is why it’s so important that you understand your writing techniques, your relationship techniques, this is why it’s so important for you to have your finger on the pulse of your social network that you prefer because at a moments notice, you will be needed.
It is also essential that, even though you can’t predict what will happen or when the moment is going to take place, you need to have the answer ready.
Whether it’s in a blog post, a course or class, or in that last discussion you had on Google+, you need to be able to capitalize on the moment with an answer.
Have you picked your favorite social network?
Good, now make sure you’re everywhere you can be on it. For example, my favorite is Google+, and I will browse through the recent shares, the communities, the hangout chat group discussions, and even search for questions that I may have an answer to.
Now even though this may sound confusing because you simply can’t be everywhere at the same time. However, your content can be.
That is why it’s so important to understand this next part.
The target market.
#3: Know Your Market
It’s no secret that in order to build trust you have to be able to let the follower in. Let them see the real you and the way you write with an accent.
But there’s another side to that coin.
In order to know your social follower you must understand them. The way you peel back the layers of understanding is through conversation and fellowship with yourself and your content.
You can function in the moment because you have built a readiness strategy.Click To TweetEverywhere there is someone that is feeling something, someone who is about to make a decision, someone who is about to give up, or need help.
The moment is everywhere, but it is fleeting.
You can premeditate the moment by staying active with your followers.
I realize this is starting to sound like fluff here because everyone already knows this.
Learn your followers and you will be awesome.
True.
Let me break it down a little better.
When I think of learning about someone, I treat it like a loving relationship. It always turns around to that. Think about what you would do with a true friend. You would talk to them everyday probably, listen to their problems and help them when needed. You would cry when they cried and laughed when they laughed.
All of these help you in the process of getting ready for the moment.
Because if you have done it right, you will never miss it.
The moment will come straight to you and ask you for the solution. That is why it is so important to cultivate relationships on social media. That is why you do what you do every day.
It’s because your subconscious knows that this is the only true reason. We all live for the moment. You want to be used and needed and loved by your peers.
The Final Thought
In order for you to succeed in the moment, you and your content will have to transcend above a normal social update. It will have to soar high like the eagle and then swoop low, pinpointing that one person that needs you.
When the moment is said and done, skeptics and critics will always have an answer for what they would have done if it were them.
It’s easy to look back on a moment and understand. But when the moment is staring you face to face begging with you to do something it’s a little different.
Be as prepared as you can for it, because when it happens it will make a world of difference.
Wade Harman
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