As a marketer, you don’t think in terms of scarcity. It goes against almost everything you have been taught in direct sales and communication with consumers. You want to be everywhere, do everything, present as much as you can so you can get the best results possible with your business. But there is a scarcity…
The Perfect Solution To Your Social Media Traffic Problem
Would you like to have more traffic from social media? Wouldn’t it be nice to sit back and watch as traffic rolled in every day? Imagine a blog post you recently wrote receiving tons of visitors from social media in a short amount of time. Also imagine every time you shared an article it did pretty…
How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too
Are you in the social media industry? Have you discovered there are a lot of people fighting for attention in this space yet? If you’ve been in the social niche for any amount of time you will notice the throngs of people, marketers, and bloggers that are all struggling to make their brand known. Some…
The Pinterest Secret That Will Impact Your Social
Images impact your brain a lot easier than text does. If you’ve been in the social media industry for any amount of time you already know this. That is why it is so easy to build traffic over on the Pinterest platform. Take Twitter for example, even 140 characters take the brain a little longer…
Including Your Audience on the Instagram Social Network
It is certain that when you “like” photos on Instagram you may be part of this construct that is much bigger than the Internet and one that extends far into the past. You are creating a dynamic between the observer and the observed, and to the way future generations of the Instagram social network are apt…
The Attention Economy- Why Trigger Response is Vital Marketing
Have you ever had your child pull your nose in an attempt to get you to listen to them? That’s exactly what happened to me this weekend as I sat on the couch watching the Clemson Notre Dame football game. My attention was on one thing, but my three year old was wanting me to…
How To Keep Your Readers Emotionally Engaged To Your Content
I sat at my desk this morning and looked out the window. The deer were on the porch again. They love eating my wife’s flowers. Even though they have millions of other things to eat out in the woods by my house, they choose to come on MY porch and eat the tops off the…
Color Psychology-Marketing Strategies For Social Media
92.6% of people say that visual stimulation was the reason they pushed the buy now button. In visual marketing, color reigns supreme. Color brings harmony. Visual stimulation, when done correctly, engages the viewer and brings about creating an inner sense of order and balance in the visual experience. When you have found your correct color…
The Psychology of Communication on Social Media
Mark Schaefer once told me that everything can be communicated. This made me think long and hard about the derived strategies that everyone keeps coming up with on social media. We all want 2 things: Social media visibility Blog traffic These two things can ensure that our message is spread and our brand is successful…
Authenticity-The Coal Miners Guide To Selling Yourself
There is an authentic crisis on social media. The crisis evolved because people won’t stop talking about it. So I am here to show you how awesome you really are, and why you shouldn’t give a crap about what I think f you. Intro Funky Music A lifetime ago I was employed at a coal…