You are not a knight.
But you are a warrior.
An explorer that is always discovering new regions.
No, you’re not trudging through dense rain forests, nor tramping over deserted wastelands.
Your exploring the affirmation of the mind. Digging up new ideas in order to help the people behind you.
You are a way maker.
Your weapon is the keyboard and the exploration takes place inside the head of the reader.
It’s up to you to find that area where people need help, show them why the help is needed, and offer a resolution.
You’re not a knight, but your quest is just as noble.
Does perfect content exist?
I think it does.
It may be elusive like the white tiger, hiding in areas that are hard to get to, and even if you could get there, it may be a little scary because what happens when you find that white tiger?
Standing face to face with perfection is pretty scary.
The white tiger of perfection stands snarling in front of you, and it’s your job to capture that essence in order to share with your reader.
What is Perfection?
Sun Tzu, the author of The Art of War, says “In order to defeat your enemy, you must first know him.”
So, in prelude to a perfect article that sits in the hears and minds of the readers, we have to understand that square one starts with another quest.
There is a different perspective from everyone on what perfection in content writing is, however, we can all agree on one thing.
Perfection in content writing starts with associating people with your product.
Sometimes it’s easy to fall into the pit of redundancy with your writing.
A great article has to have a great story.
The Quest for the Story
In order to build a bridge to perfection in content creation, one can jump that gap and find the perfection by using another technique.
We all have different perspectives, different thoughts, and ideas.
Through the use of storytelling, you can control the thought process and multiple differences that the readers have with one story.
It is the one thing that can connect all kinds of ideas and support the reaction that you need in your content.
Examples of Storytelling
One marketing story that I can’t get out of my head is a television commercial from Sony.
Take just a minute and watch it:
What’s The Story?
As noted above, you have probably already seen more advertisements moving toward the story mode.
The perfect content starts with the story.
Finding that formula that emotionally connects the reader with what you want them to do is like tracking that white tiger down.
The story is all around you.
Social Listening Strategy
There are lots of ways that you can bring a story to life, and one of the least used is social listening.
As in many of my content marketing consulting gigs that I do, I have to try to make the client understand that there is a story that can unfold out of everything.
Social listening is a powerful form of discovering the story in that boring article, and it’s an easy way to bring the story out too!
The quest for the story will align you with the quest for that perfect piece of content.
Position yourself to hear the right things and you will start to ignite your creativity!
This is a very fun strategy that I like to implement because there are all kinds out there.
Funny stuff that you will laugh at, tough statements that will make you sad, those are the things that you want to capture within your story.
It’s the emotional connection that brings the reader to action.
Showing how you can relate to their situation at that very moment is a strong feature to implement.
Why You Should Bother
The sad truth in storytelling is that a lot of bloggers don’t even try to be good storytellers.
They don’t take the time to paint a prevalent image inside the readers head because some of them feel that their not adequate enough to tell it.
Perfection doesn’t end with just the story, but it’s a great start.
Blogging is evolving from a system that simply tells it like it is into an art form that entertains and compels the reader.
You don’t have to try so hard to stand out from the crowd, you just need to write better than the rest of them.
The Quest For Perfect Content – Created with Haiku Deck, presentation software that inspires
This was the first article in a series of articles that I will be writing on the quest to perfection. Stay tuned for more articles and don’t forget to sign up below to receive emails when posts are published!
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