First of all, I’ve gotta give credit to Ryan Hanley for prompting this quote post.
This is a rip off. So what? He doesn’t mind.
“Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth. Then you’ll see, that it is not the spoon that bends, it is only yourself.”
Many times you will find that there are some that will want you to conform to their way of thinking. These usually come under the umbrella of helping and making you better but don’t be fooled.
Stand strong with who you are and what your marketing says about yourself. There are other ways to get positive reinforcement that will help your business and it doesn’t have to come in the form of beratement and belittlement.
Sure you can hug your haters all day long, but that doesn’t mean you’re going to change their mind about anything you’re doing. There’s a difference between someone that comes against you for the sake of helping, or wanting more information and allowing you the respect to share what your strategy is; and then there are people that do something else, and you can’t quite put your finger on it, but you know it doesn’t feel right.
Sun Tzu said it best in The Art of War: If you know your enemies and know yourself, you will not be imperiled in a hundred battles… if you do not know your enemies nor yourself, you will be imperiled in every single battle.
So make sure you understand who you are. The best remedy to keep from bending to other ideas is to have a solid plan set in place. A goal chart that you can look to every day that will keep you on the right path and help you discover more about yourself and where you’re going.
Keep doing the best you can and if you can’t make them agree with you, make them respect you.
“Do you hear that, Mr. Anderson? That is the sound of inevitability.”
Social media is the place where you should come to listen. If you take the opportunities given you, the sound will eventually come.
Most people can’t hear the sound because they’re too busy talking about what they can do for people. But don’t just be a talker, be a listener.
There’s nothing more frustrating than talking to someone who doesn’t listen. Someone who keeps jabbering while you’re trying to tell them what you need, can be upsetting at times.
While other people are crafting a sales pitch, you can be social listening and finding out what your followers need to accomplish.
The only thing left to do after that is to give it to them.
The inevitable thing about social media is that when you listen you will start to gain more knowledge and more insight about, not only people, but the people that want to become customers of your brand.
“Neo… nobody has ever done this before….I know. That’s why it’s going to work.”
Different is scary.
Being someone who pushes against the current and the norms of marketing can bring a lot of people to your door that want you to bend to their systems and beliefs as in point number one.
Now this is a tricky one because it is one in which a lot of people write about, but when the reader consumes this particular type of content it makes them think
Well, they told me to be different, but HOW can I be different?
That’s really the kicker right there because no one can really tell you how to be different in your industry.
One of the things that you can do is to look at the trends that are forming and see if this gives you any other ideas on how to break out the difference model.
Again, following a trend is not being different, but it’s a starting point that can give you ideas that will help the flow of your thought process.
Another good way to implement being different is to take point #2 (Listen), and apply it to your marketing. Find out what all of the major players are giving their audience and see what you can do different. In fact find out what they’re NOT giving their audience and then you be the one to give it to them.
Different doesn’t mean that you have to dye your hair blue and pierce your nose, but it means that your ideas about social media marketing have to have blue hair and pierced nostrils.
Stop Trying, and DO it
What are you waiting for? You’re faster than this. Don’t think you are, know you are. Come on. Stop trying to hit me and hit me.
To all of those people who are hiding in the shadows of social media, it’s time to come out and show people what you’re really made of.
In all reality, there are people that have the potential to do and be better than we’ve ever seen before, yet there are things weighing them down.
Your support system is more than likely messed up.
If you do not surround yourself with people that are supportive and helpful, then all you are left with is the negativity from the last conversation you just had.
There is a psychology to positive thinking that allows you to take the bad things and turn them into something good.
It’s a mind switch.
If you have a pessimistic explanatory style then this means that you often blame yourself when bad things happen, but fail to give yourself adequate credit for successful outcomes. It can also lead to illnesses down the road as well.
If you have an optimistic explanatory style then you have linked yourself to a positive mood and moral.
However, when negativity gets in the mix of the positive side, it can prevent you from doing the things you were wanting to do in the first place. It makes you second guess yourself.
Negativity is no good.
This is why Seth Godin took the comments off of his blog. Simply because he felt he didn’t have the time to combat every little nuance that was thrown his way.
He was busy doing. And if a guy like Seth Godin doesn’t want to take the time to allow negativity to enter his mind, then you shouldn’t either.
First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. ~Seth Godin
The Final Thought
There’s a lot of lead flying these days and people are itching to be answered. But it’s not about them.
It never was about them and it never will be.
It’s about what you can do for your follower, reader, and customer.
In order to create a responsible marketing strategy you have to first fully understand who you are and forget about everything else. Know where you want to end up, have a clear goal in mind that you want to accomplish and reach that goal.
No one is going to get your customers needs met but you.
So keep plowing ahead and get to know the most important person…
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