Relationships are critical to making your business go.
In the coal mine I was always used to working with DC power and was handy with a pipe wrench and other tools as I worked on DC motors and diesels.
But not so much on other things.
I remember one time I was at a traffic light in town and my truck just sputtered and died.
When I called my Dad he asked me what was wrong.
“It won’t go.” I explained.
While I was proficient in fixing other things, I didn’t know (and still don’t) head from elbow when it comes to the inner workings of a vehicle.
There are lots of things you should try to be good at. In business and marketing it comes in handy to know how to fix people’s problems. But the one thing you always want to be great at doing is building relationships.
I want to talk to you about some ‘onomics when it comes to the relationship side of your online business.
#1: Understanding Your Role
The word Economics means to simply study how people tend to use resources and when it comes to the relationship side of things, learning where you fit within someone’s circle is a great way to know how close you are to that person.
A close friend will come to your hangout and casually share your podcast with their followers.
The close friend is a confidant and an ally in your business because they expand your reach and solidify your numbers in business. They are there to support your role in other people’s lives just as much as you are the same thing to them.
While these are great to have, Robin Dunbar explains how there is a limit to how many of these close friends you can have around you. You see, Dunbar explains that there is a rule of three that is applied to each individual, and while you may want everyone to be your buddy in business, his theory proves that this just isn’t going to happen.
The most intimate number is 5. These are the people I want to help you find. But before we get into all of that you must determine where you stand with people, and more importantly, where do they stand with you?
#2: Build Your Inner Circle
Have you ever heard of mastermind groups or inner circles that you would die to get into?
This is something that all successful entrepreneurs have created and it strengthens the bond between these people. These 5 people that you have in your corner will help you make all of the difference in the world. Can you imagine? Only 5 people can make a difference with what you’re doing in business.
The only problem is, you have to search a while to find these 5 people. However, I want to share with you some tips on how to do this.
[Edit] As I write this I’m assuming a lot of things so I want to break it down so you may understand what I’m saying at this point.
It’s not about numbers. I’m not trying to say that. It’s always about keeping yourself available to people when you’re needed. It’s making relationships and building trust with your audience. [/Edit]
Did that sound familiar?
It should. You hear it at least once a day in this business. But scientific studies have suggested that we can only have 5 people in our inner circle.
We all want to build a large responsive following, but this is different. This close-knit circle includes some of your most trusted allies in business. These are the small group that will determine your position in business. As you can see in the last Inc article that their small group is 6. So the numbers aren’t that far off.
So how do you bring these people around you?Remember your ABC's to build a successful marketing business onlineClick To Tweet
ABC- Always Be Cultivating
Since you may be talking to or have known one of your 5 people in the past, you should always be building relationships with like-minded entrepreneurs.
You never know who that person will be until you get to know them from the start. Don’t just shoot for the stars, and go out to get the first popular influencer that comes along, but rather look around on your level for someone who is doing the same thing you are.
Continue to water the seeds of relationships that you have come into contact with every day. Don’t be discriminating. That’s the one fault I see with people. It doesn’t matter about the follower count or social reach, but rather, can you connect with this person on a business and personal level?
ABC: Always Be Connecting
You can find these people in numerous locations and when you have a business that is on social media a lot, then you should make your time valuable by taking the opportunity to head to Twitter chats, Google Hangouts, Meerkat and Periscope streams too. Wherever there is an opportunity to connect with people that share your interests you will be better for it.
There is always something going on that you can attend or be visible at where you can find people wanting to connect with you too.
ABC: Always Be Consistent
Consistency is key to just about everything online. When searching for your final five you have to establish to these people that you can be just that.
The more consistent you can be with the help you can give people will draw them closer to you.Lack of consistency is a massive vulnerability ~Gary VaynerchuckClick To Tweet
ABC: Always Be Collaborating
The more you can collaborate with people the more you can show them how you can help their cause. Collaboration doesn’t always have to be about you. It’s nice when it does, but use collaboration to have an opportunity to work with people to help them meet their goals.
Who Has The Same Goals?
It’s important to build your inner circle with people that share the same ideals and goals as you do. Like my Dad used to say, Let’s all make sure we’re stroking the cat the right way.The way to bring people into your camp is to learn how to be compatible with them.Click To Tweet
Here’s some things you can do when you find these people to bring them closer to you.
- Build the relationship– That’s a given. Always be curating relationships with new people. Mark Schaefer said it best when he told me to Be kind. There’s nothing better than someone that can simply show they’ve got some manners about them. Just knowing that someone isn’t going to cut your throat the first time you turn your back to them has a sense of calmness to it.
- Go In-Depth– Start to increase your trust, likeability, and therefore depth of connection. From here you can start to graduate them by sharing close personal things with them to see how they respond.
- Helpfulness– Learn what these people need from you and then go do it. Start to understand their business as if it were your own because if they see you do this then it might lead to….
- Reciprocation– This is one of the last steps before bringing them into your inner 5 people. Watch them and continue to do for them, but also see if they will reciprocate the process.
#3: What Do The Five Need To Have?
While five people doesn’t sound too hard to bring to your inner circle, it will take you many months to organize these people around you.
The five that you need around you has to have certain attributes around you that ensures the success of your business.
According to a meta analysis, in general, the five will possess these characteristics:
- Openness to Experience
These characteristics all determine the value of every person that you will come into contact with, not only in your business, but in your life.
Have you ever told someone that you just didn’t Click with someone? That’s because one of these four things didn’t stack up. Remember, these five need ALL of these characteristics to be beneficial to what you’re doing.
Each of these personality traits describes, relative to other people, the frequency or intensity of a person’s feelings, thoughts, or behaviors. Everyone possesses all 5 of these traits to a greater or lesser degree. Here they are again broken down for you so you will be able to make a better assessment of the people around you.
After you read each of these, I would love it if you chose the correct characteristic of what you possess (in the click to tweet box)!
Extroverted people are people that aren’t afraid of crowds, they thrive in them actually, and they are usually very friendly people. The life of the party, and that person that can always think on their feet when in a conversation. Extroverted people are good to have around you in collaborative efforts because they tend to draw people to them.
They are assertive and have a take charge attitude which makes them self starters. You don’t have to tell them to do anything. They have a drive for life and welcome anything it brings them.I am an extroverted person, I love people!Click To Tweet
The person that is agreeable is a person that will help you in any way they can. The agreeable person rarely gets into a fuss about anything because they only want to see the end goal met. They are patient and willing to listen to what someone has to say.
Agreeable people are trustworthy and moral and set high standards for themselves. They are altruistic people that find pleasure in helping others and are willing to meet their needs. People find it easy to get along with people that have a large portion of this characteristic, and more difficult with people who score low on this attribute. In fact, the opposite end of the scale of an altruistic person leads to psychopathy in a person!I am an agreeable person, and want to help you meet your goals!Click To Tweet
The people that score high on this scale are the people that are orderly. They have the blog post planners, their desk has to be just “so so” before they can go to work. Extremely high conscientious people will make sure your ducks are in a row for future work that will be happening.
Let the conscientious person have the handbook to show the Extroverted person what needs to be done and that is a recipe for success!
Conscientious people are self-disciplined and have will power. These are the people that are up at 6 a.m. working out everyday and getting started with their work schedule. People who possess high self-discipline are able to overcome reluctance to begin tasks and stay on track despite distractions.I am a conscientious person, I'm super self-disciplined!Click To Tweet
The person that scores high with this attribute will be the person that you probably have the most fun with. They are imaginative, always coming up with business ideas and plans to collaborate.
They will be highly artistic and imaginative, adventurous, and emotional. Perhaps the most important traits is the intellect they bring to the table. High scorers on Intellect love to play with ideas. They are open-minded to new and unusual ideas, and like to debate intellectual issues.
I have an open attitude in life and business and love being creative!Click To Tweet
They regard intellectual exercises as a waste of time. Intellect should not be equated with intelligence. Intellect is an intellectual style, not an intellectual ability, although high scorers on Intellect score slightly higher than low-Intellect individuals on standardized intelligence tests. ~DeYoung, APA Journal
Don’t walk around social media with a magnifying glass inspecting each person that comes your way. Don’t do that. This article wasn’t meant for you to weed out people quickly, you must always be kind to everyone.
Rather, it’s a guide that you can use to keep yourself on task so you will be able to understand each person that does come your way. When you can learn to identify each person and how they affect your marketing, it will make a lot of difference to your business.
Side Note: If you liked this piece, then you will enjoy The Relationship Manifesto, my new book coming out later this year. Pre Order the book today!
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