In relationship marketing you have the power, you are the master of your universe, and you control everything that happens around you. Relationship marketing gives us the chance to surround ourselves with people that can become brand ambassadors for us. As I sat here today browsing over Google Plus, I realized that words have a dramatic effect on how people view you and your personality. Are you a wordsmith like Brian Clark of CopyBlogger, where people hang on to every little tidbit of information that comes out of his mouth? Or do you have the gift of gab that most people enjoy? It’s true that your words have the power to impact people every day. Especially in relationships.
The Relationship Marketing Ramification
A follower turns consistent, turns acquaintance, turns a friend. That’s the evolution of a relationship online. -Me
You have two ears and one mouth for a reason. You’re supposed to listen twice as much as you speak. You’ve heard that saying before, however, in the relationship realm, speaking is a big part of creating visibility with someone online.
But that’s not all
You don’t actually have to have a conversation with someone for people to get to know you. People can sit back in the shadows and watch you every day as you speak your peace to the world of social media without you ever knowing it. There have been many instances where others of authority have spoken to me about this very thing and have simply “watched” me as I conducted myself accordingly on social. I find myself doing this a lot these days. You can find out a lot about a person and the way they really are by assessing how they post to social media.
No, you’re not interacting with them in a conversation, but in reality, it’s a one-sided evaluation that you have no idea is happening. That means your words(and text you write) are being judged by people every day. So make sure you say AND do things that your mother can read. Always be professional (if this is your business), and always let your words describe the person you are.
In the relationship marketing arena, words have incredible power in our lives. With one sentence you can embrace or push away the people that could possibly lead you into success! Having a bad day? That’s possible, and it happens. But you always have to think before you speak because there is someone behind that computer screen that will be affected in some way by the words you say.
Not Everyone Is A Friend
Sadly, not everyone is who they say they are online. You figure that out after several engagements or something happens, and you begin to understand that these people don’t understand the true value of relationships. They only want what you have and when they’re done with you, they will move on to the next person.
As far as I know I’m the only Relationship Marketer on Google Plus. (If you find another one, I’d love to meet them, their species is rare) So the fact of the matter is, one would think that I should be the one that finds it very easy to make relationships with people online. However, it’s just as hard as what you go through, and sometimes even more so because people will put you in positions of uncomfortable situations just to see what you will do.
It’s simply because I truly care about people and some people can’t believe that. I want to be everyone’s friend online. I sincerely want to make relationships and opportunities with others because this is where true success lies. However, some people don’t get that. They cultivate “minions” instead of friends. They generate a “following” so they can lead them around by the nose. People that will agree with them just because they said something, not because they know for a fact it’s true.
While not everyone can be a friend, you can weed these people out because they will go through your life fast. When they begin to understand that you’re not like everyone else, some sort of situation will happen that will cause them to fall by the wayside. I understand the feeling of sadness that comes across a person when you find out that someone wasn’t really your friend, however, if you’ve not done anything to create the situation, you have to let it go. These are people that are not willing to take the time to cultivate the relationship. They bounce from one thing to the next without a true goal in mind. They are “posers”, they’re not real, and you’re better off without them.
Do As I Say Not As I Do
I’m talking about the power of your words and how it affects your relationship marketing with people. Not only what you say has an affect on people, but also what you say AND do. I believe that in order to become a true authority on a social media platform you have to deliver on the goods you preach. Anyone can talk, but it takes a good person to deliver the mail through the blinding rain while people talk about them behind their back. Your word is your bond. Do it. Don’t manipulate people for an insensible cause and destroy something that took so long to create.
There is a standard that you should hold yourself to on Google Plus. People are watching, they are talking, and they’re looking to you for the answers. You need to hold yourself to a high standard and stay on that road. Be that person you look up to, that person that you know beyond a shadow of a doubt is the real deal.
Oh be careful little mouth what you say
Be sure that your words will come back to haunt you. Hopefully what you’ve said in the past will come back as good. I’ve heard more crazy gossip on Google Plus this past month than I ever had in the last year. Be careful what you say about someone. Don’t talk about people behind their back. It always gets back to them. Take it offline if you’re really concerned about something. Tell your wife/husband about it and see what they think. If you’re having this much trouble with a person online then you shouldn’t connect yourself to that much drama. This is business. This is fun. Don’t let people ruin it for you!
The best thing about it is you have a choice! If you are having any kind of problems like this with anyone on social media, then you need to re-assess your relationship with them because it may be time to go searching for a REAL friend. Real friends are there for you. Real friends hold you up and are your cheerleading section. Real friends do things for you without asking that you do anything for them in return…and just like Jeff Foxworthy said, A real friend would be sitting in the jail cell with you saying, “Man, she didn’t look like no cop!”
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