Are you a new blogger or writer looking to get started in this industry? It’s not like you can start a brand new blog and begin reaping the rewards of 100k monthly views. You’ve got to start somewhere, and while it’s a long road, there are some shortcuts you can take to help you with…
Why Unplugging Was Important For My Marketing
When I was a coal miner there was a time for work and a time for play. Even though 4:30 came early every morning, I was home at 6 and had the rest of the evening to do what I wanted with the family. If you’re in the digital marketing space, then you already know…
11 Steps To A Business Relationship
An old blind man was sitting on a street corner begging for money. On a cardboard sign, next to his cup, he had written “Blind, Please Help”. No one was giving him any money. A young advertising writer walked by and saw the blind man, his sign, and the empty cup, and saw all of…
How To Build A Relationship Online For Your Business
Relationship marketing is a dirty word and I hate the term to tell the truth. When you talk about this ‘technique’ with people you can sense them being taken back when you talk about strategies and different things like that. Relationship marketing, at first glance, would make you think of manipulation. But isn’t all marketing…
Relationomics: The Final Five People You Need Around You
Relationships are critical to making your business go. In the coal mine I was always used to working with DC power and was handy with a pipe wrench and other tools as I worked on DC motors and diesels. But not so much on other things. I remember one time I was at a traffic light…
How Your Brand Can Be Effective on Social Media
How do you bring in new business? Every brand is frantically trying to figure out the equation that balances their business with their customers needs. Does your business have the best product? The best tool for the job? Yet you still may be at a standstill because you are having trouble bridging the gap between…
Authenticity-The Coal Miners Guide To Selling Yourself
There is an authentic crisis on social media. The crisis evolved because people won’t stop talking about it. So I am here to show you how awesome you really are, and why you shouldn’t give a crap about what I think f you. Intro Funky Music A lifetime ago I was employed at a coal…
The Psychology Of Connection: A Scientific Approach To Relationship Marketing
Not so long ago, we referred to a crowd of strangers as a sea of faces. For brands, this sea was much more than a mass of unknowns. This sea held promise, and the savvy marketer would bait his hook and cast out his line. It was an era of billboards and advertisements, of broadcasts and…
The Best Relationship Marketing Tips From The Pros
The relationship marketing trend seems to be picking up everywhere I go. I would like to think that I was the one responsible for this movement, but I can’t take credit for it. Anyone who is invested in their audience and blog readers already understands the effort that it takes to build a solid relationship…
What Is Relationship Marketing Anyway?
What is relationship marketing anyway? It seems that every time someone talks to me about it, the definition of what relationship marketing is always comes up. The quickest way and shortest form answer to this question is canned and seems very impersonal. Here’s what you get from Google when you type in What is…
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