Becoming a social media marketing pro doesn’t happen overnight; in fact for some people they just never seem to grasp it enough to call themselves a “pro”.
If you’re looking to improve upon your social media marketing skills for 2017 then we’ve got some killer tips for you to put into play. Here’s a closer look.
Take a Look at Past Content
A good place to start when you want to make improvements is to look at what you’ve done in the past.
There are plenty of tools available that you can use to analyze the effectiveness of what you’ve been posting. This is an opportunity to look at the pros and cons, so you know what to continue doing and what to cut out.
This is also a good time to start tracking all your future posts. It’s hard to improve if you don’t know how effective your posts are.
Be Aware of Different Time Zones
Here’s a trick that isn’t often considered. It’s always a good idea to post content in prime time in the various time zones you are hoping to reach. If you only post at midnight in one time zone each day, the chances of it being seen by a large audience are slim.
Include Images when Possible
Another tip is to start including images whenever possible. Did you know that studies have shown you will increase your odds of being retweeted by 150% on Twitter if you include an image? That’s a rather substantial number.
Of course the images do need to be relevant.
Make Sure it is Optimized for Mobile Devices
Considering how many people use mobile devices nowadays, there is a good chance they will be viewing your content on a mobile device. With that said it needs to be optimized for all platforms so you don’t end up losing followers.
There is nothing worse than a company that posts content but never engages with customers/followers. It won’t take long for these followers to lose interest and move along.
Social media gives businesses a wonderful opportunity to engage with people on a regular basis and in a timely manner. They need to know that someone real exists and is listening to them.
Make Use of Influencers
Here’s something that is set to be really big in 2017 and that’s influencer marketing. What this means is that you ask someone who is seen as an influencer to promote your product. They could be a top Vlogger, a YouTube star, or have a massive amount of followers on Instagram, etc.
Because social media marketing never seems to stop, if you plan on using your smartphone for work and pleasure it’s always a good idea to find a service that is able to unlock mobile phones. This will allow you to use your phone to engage with customers and post content without paying roaming charges.
On the Road to Success
By keeping these tips in mind you will be well on your way to social media marketing success in 2017.