Would you like to have more traffic from social media?
Wouldn’t it be nice to sit back and watch as traffic rolled in every day?
Imagine a blog post you recently wrote receiving tons of visitors from social media in a short amount of time.
Also imagine every time you shared an article it did pretty well in social signals and traffic.
Well forget it. You’re dreaming.
Social media has evolved and so have it’s user base. People want to be tantalized, enticed, offered, and persuaded these days. If you are ignorant of these marketing facts today you may realize your problem.
Take away the marketing greats like Mark Schaefer, Jay Baer, Neil Patel, etc…take those people out of your mind. But what I want you to imagine is content out there you have read recently on social media and it lured you to their landing page or website.
The content wasn’t that great, heck, you could write an article better than that, however, you see their post received 100k likes or 17k video views.
What the heck?
Granted, in order to keep someone reading you have to be a great writer. But in order to entice your target market from social media to your site you have to understand how to persuade.
Never mind your article right now. You may be the best writer since Damien Farnsworth (I love that guy), but no one will ever see your potential because you suck at the enticement side of marketing.
Here’s some psychological tips which will get them clicking.
Assuming You Know…
Your social media posts need visuals. One of the main ingredients to driving traffic from social media is your image be a great one, be one that is relevant to what your talking about, and can impact your audience quickly. This comes from understanding which color affects them on a psychological level.
These tips will also help you understand how your brand can be effective on social media.
Ok then…here we go.
You find a lot of squeeze/sales pitches (I find them mostly on Facebook) on social media. Admit it, you’ve found yourself being sucked into their story and before you knew it you were at the end of the post description.
Before you get your traffic you have to learn the art of the sale. It’s a pre-sale you have to perform to a new or potential reader in order to get their attention, gain their trust, and make them click.
And it all happens within a matter of seconds.
The Persuasion Slide
I love this example from Neuroscience Marketing:
Basically, it performs like this:
You nudge the customer/audience member by capturing their attention. This is where the image works so well on social media. Remember an image is processed 60k times faster than text. So make it count!
This determines the gravity, or the persons internal motivation based on the information that has just been given to them. The more they take action, the easier it is for them to slide down to where you need them to be.
The additional motivation in which you provide to help them slide down faster can be an emotional construct with which you are able to connect and be real with the user. This is an important step in the process of persuasion because what you have to say here determines how fast they’ll get from point A to point B.
Using emotional triggers to balance how they react is a great way to do this.
Think about it for a bit. What are you offering? Don’t simply tell the user what it is, they can see it for themselves, but rather show them how it is useful to them through storytelling. Here’s some examples you can use:
- Give them a “piece” of what you’re working on. That way, if they want to see more, they’ll slide down faster and click your link.
- Build an emotional bridge from your content to their heart. What I mean by this is to determine how you can be relevant to this person at that very moment. One of the big things is to understand the position they’re in and be empathic. I understand where you’re coming from because last year I was only making $35/mo. However, using this proven system has made me the business person I am today and it only took 6 months…Whatever, you get the picture. Be relevant to their situation.
- Use the scarcity principle as a way to “push” them down faster as well. If you have a life changing product in which you guarantee, but only have 5 of them, it makes it more urgent for them to click your link.
Finally, you have Friction. This is where your audience could have skepticism or questions about what you have to give. However, everyone goes through friction in marketing. This can be fought off by consistency and trustworthiness. Over time you can smooth the slide over by continually providing value again and again.
Use the persuasion slide to bring more traffic to your blogClick To Tweet
Where there is friction, there is opportunity ~Bryan Eisenburg
One of my favorite people on Facebook to watch is Amy Porterfield. She is the classic example of how you can continually drive traffic to your product or service from social.
The color is perfect because it makes you pay attention, bottom header is perfect because it makes you ask yourself this question of “What if I could make that much money??” The description is great because it details what she’s about to show you.
Over to you
Have you been wishing for more social media traffic?
If you have, you may want to try out this method of marketing.
What about your successful strategies? Do you have an unconventional one that seems to work every time? I would love to hear about it!