As a marketer, you don’t think in terms of scarcity. It goes against almost everything you have been taught in direct sales and communication with consumers. You want to be everywhere, do everything, present as much as you can so you can get the best results possible with your business. But there is a scarcity…
The Perfect Solution To Your Social Media Traffic Problem
Would you like to have more traffic from social media? Wouldn’t it be nice to sit back and watch as traffic rolled in every day? Imagine a blog post you recently wrote receiving tons of visitors from social media in a short amount of time. Also imagine every time you shared an article it did pretty…
How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too
Are you in the social media industry? Have you discovered there are a lot of people fighting for attention in this space yet? If you’ve been in the social niche for any amount of time you will notice the throngs of people, marketers, and bloggers that are all struggling to make their brand known. Some…
The Pinterest Secret That Will Impact Your Social
Images impact your brain a lot easier than text does. If you’ve been in the social media industry for any amount of time you already know this. That is why it is so easy to build traffic over on the Pinterest platform. Take Twitter for example, even 140 characters take the brain a little longer…
Including Your Audience on the Instagram Social Network
It is certain that when you “like” photos on Instagram you may be part of this construct that is much bigger than the Internet and one that extends far into the past. You are creating a dynamic between the observer and the observed, and to the way future generations of the Instagram social network are apt…
The Attention Economy- Why Trigger Response is Vital Marketing
Have you ever had your child pull your nose in an attempt to get you to listen to them? That’s exactly what happened to me this weekend as I sat on the couch watching the Clemson Notre Dame football game. My attention was on one thing, but my three year old was wanting me to…
The Psychology of Communication on Social Media
Mark Schaefer once told me that everything can be communicated. This made me think long and hard about the derived strategies that everyone keeps coming up with on social media. We all want 2 things: Social media visibility Blog traffic These two things can ensure that our message is spread and our brand is successful…
The Psychology Of Connection: A Scientific Approach To Relationship Marketing
Not so long ago, we referred to a crowd of strangers as a sea of faces. For brands, this sea was much more than a mass of unknowns. This sea held promise, and the savvy marketer would bait his hook and cast out his line. It was an era of billboards and advertisements, of broadcasts and…
The Psychological Aspect of Relationships on Pinterest
Pinterest is not a place where communication resides. It has been said that Pinterest is more of a discovery engine and not a place to build relationships. So do we flat out turn our backs on this social network? I realize that without being able to build relationships, or so they say, we are more…