Google search is getting smarter, and as it gets smarter it gets more judgmental. The greatest defense against poor search results on the Google search results page is the capability of Google’s semantic search to ascribe a trust value on the results it serves- David Amerland, Google Semantic Search
Trust is the key factor in everyone’s life. It not only affects our day to day, but it flows into our business and our marketing as well. I know you have heard the term, It’s not personal, it’s just business, but in 2014, everything is personal! Especially with the way social has been integrated into the mix, it’s not wise to think that your business doesn’t affect anyone on a personal level anymore.
Can Your Followers Trust You?
Did you know that you have an affect on everyone that follows your stream? It’s true and the slightest thing you do can have a negative or positive impact on the way that person sees you personally. For example, if you invite people to your Live Google HOA without them asking you to do so can affect that person on a negative level.
Another example is not really understanding the full effect of the platform you’re on. I love Google Plus, so we’ll use that again. For instance, when I first started, I had no idea that everyone following me could see the same post over and over again in my stream. Even though I had shared it to different communities, it was showing up in my public stream overflowing people with the same post.
That’s not good.
Trust comes from the way you treat people and how you act towards them. Even though you may do things without thinking anything of it, you have to understand that what you’re doing may not be appreciated by the person that’s following you and that could lead to mistrust because you seem to be misusing the way you share.
— Wade Harman (@makemyblogmoney) May 12, 2014
Trust starts with your stream
Making sure you’re sharing things that you feel is relevant and helpful to your followers is a great way to earn trust. Sharing something just because someone else has shared your content doesn’t constitute that you have taken responsibility for the things in your stream.
What I mean is, if you scroll down your stream on Google Plus, or you use sites like Triberr.com, sharing your little heart out without actually monitoring what you’re sharing means that you still haven’t learned the true responsibility you have to your followers.
Listen, I love ya, but I’m not going to share your article until I have read it and determined that someone in my stream will get the benefit from it.
You have a responsibility to your followers to always give them the best content possible!
Trust flows into your conversations
Another great way to build relationships ad trust is to jump in conversations that other people have started. Be warned, if you stay on Google Plus for too long you’re marketing strategy will change because you start to realize that its all about the engagement factor in social that will bring you where you need to be.
People have questions, and if you can answer these questions in conversation, then that leads to curiosity about you and your brand. This leads to discovery of your brand and your site, which leads to customers. If you can help people in conversation and engagement, they will pursue you. You won’t have to do anything but be your friendly self!
Trust is stability and reliability. Trust is meaning what you say and saying what you mean. Trust is the carpenter that tears down the wall that people build so they won’t get hurt. Trust is faith in a person, and faith is a mindset that happens when all of these things fall into place. You can’t form faith out of thin air, there has to be a sustainable action that creates the trust in your mind towards a person. A good faith “gesture” that obliterates doubt and fear in you and your brand.
This can all be done by you in your marketing strategy.
Now, Trust and Authenticity
Can you have trust & authenticity at the same time? You can certainly be trusted without being authentic, and there are people that would disagree with this statement. However, this is the crutch of trust, the downside of humanity, and the way people appear to others.
Relationships stem from being honest and truthful with people. BUT…people can be misleading, and have a form of truthfulness that others will respond to positively.
When you’re honest with people, you run the risk of alienating some people. The online world and marketing “slingers” we see today are preaching authenticity, but acting on fluff and not really doing or saying what they feel. That is not being authentic.
People do trust these marketers, but the fact of the matter is, they’re not being authentic to their followers. Before you ask me who I’m talking about, I want to say that I’m not talking about any particular person online. I’m merely suggesting that the concept of trust and authenticity going hand in hand with marketing just doesn’t exist!
Why? Because it’s hard being yourself and pleasing everyone at the same time, and that’s the whole argument.
Again, some people will disagree, but my point is that you can be trusting of someone, but not really know who they are. For example, con men work primarily off of trust, however, they don’t have their target’s best interest at heart.
What You Can Do
Don’t get caught up in the “game” of making everyone like you and conforming to other people’s ideals and concepts. That’s not being authentic. It’s funny how the hardest part of this whole idea comes from reigning yourself in, checking yourself, and not conforming to the masses and what is socially acceptable. You would think that the more difficult aspect of this idea would be gaining people’s trust…when in fact, it’s not. That can be done through positive consistency. But that flesh that you’re wearing…that’s the most difficult part of this whole process.
You can break out, be authentic and trustworthy by shedding off the misconceptions that you have about these two ideas and being yourself, not what other people want you to be or expect you to be.
That’s real relationships.
Now, let’s discuss this! Let me know what you think about the post and especially this last paragraph. I would love to discuss your opinion!
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