When it comes to SEO, the last thing a lot of people think about is hosting. But does your choice of a web hosting company affect the ranking of your website? Yes, it does.
In this day and age, everything that affects your site’s performance and user experience will have a direct influence on SEO, and some decisions may render your SEO efforts futile. Here are some of the effects of hosting on SEO.
Your web hosting plan or package affects the accessibility of your website. Even the highest-ranking websites experience downtime occasionally. However, the frequency of the downtime depends on the reliability of the hosting company.
If your website is on a shared server, you are likely to experience a lot of downtime. The danger of inaccessibility is that when search engine spiders find you website inaccessible, they record the downtime and move to another website.
Frequent records of downtime show that your website is unreliable. Search engines downgrade unreliable websites, which means that your site will move to a lower rank. You cannot avoid some downtime, but you can choose a hosting plan with a dedicated server to minimize the downtime.
The speed at which your website loads will have a direct influence on the users’ experience.
According to the people at ClickIntelligence.com, Google is placing more and more emphasis on site speed and bounce rates to rank websites, all factors that are directly influenced by web hosting.
With thousands and sometimes millions of search results available, users do not have time to wait for your website to load. If a page takes forever to load, the user will simply move to the next search result.
Search engines rank speed among the top aspects of their algorithms. Slow sites rank low in all major search engines. When choosing a hosting plan and company, check its speed reputation.
Again, going for a dedicated server will improve the loading speed. You may end up paying a higher premium for fast speed. However, the hosting plan will complement your SEO efforts.
The location of your website influences its rankings among search results. Sometimes internet users search for services or products in specific locations. For instance, one may be looking for an SEO expert in the UK.
If your website’s location is in the UK, you will rank higher than other websites in other locations.
Other SEO factors like link building, quality content, and keywords will also influence the ranking. The location makes your website a relevant result search. Your website location depends on your IP address, which is determined by the location of your hosting server.
If you intend to reach an audience in a specific location, consider the location of the server. The consideration may not be as important if you are not targeting a specific country or location.
You now know everything you need about hosting and its effect on SEO. If you did not think about it when choosing a hosting plan, it is never too late to make changes.