Have you ever wondered how someone did something before?
Sure you have. It’s an innate process in our lives that we are curious creatures, and, possibly more than once, you have been curious about a thing or two in your life.
That’s what I want to talk about today. How curiosity can help build a more engaged audience for your brand. As a matter of fact, it is one of the primary reasons your target audience engages with your brand.
What if I showed you how curiosity could build your blog and business very quickly?
Keep going and you’ll find out.
The Information Gap Theory
George Loewenstein, a professor at Carnegie Melon University, revealed the information gap theory of curiosity. This is one of the better ways to create an engaging audience for your brand…for anything really because humans are curious.
Curiosity is an innate human behavior that’s triggered when people feel there is a gap between what they know and what they want to know. ~George Loewenstein
The theory of curiosity that Loewenstein revealed suggests that people will be prompted to take action on “things”. Fill in the blank right here because if you perform this well enough, people will take action on your blog, products, email list, etc.
But that doesn’t really answer the question of how you do this does it?
How To Use Curiosity To Grab Action
What is the best way for your business to grab more sales, get more subscribers, and build your brand online?
It’s the simple fact that you have to stay visible, and not only stay visible, but be attractive. Being attractive to someone online grabs their attention and this is where the first steps to curiosity are taken.
What grabs attention?
Well, for starters, you already know that great headlines get attention. Having a great image on social media is also another way to get the attention of the people you are targeting. You could possibly get the attention of a user by helping them with a problem they have. Another great way to grab attention is in the first few sentences of your blog post.
These actions on your part keep the user engaged and familiar with what you are trying to do. When you make it attractive and relevant, curiosity starts to build and the information gap begins to form.
When you create a gap between what people know, and what they want to know curiosity begins to bubble up inside their head and they will want to know more.
So let’s review what grabs attention:
- Having a great headline.
- A beautifully constructed image for your post or social update that relates to your article or product.
- Helping consistently.
- Write your first sentence to suck them in the article.
How To Build An Engaged Audience With Curiosity
Remember that people love new. That’s why Ford, Apple, and all other major productions in the U.S. keep making a new model for that year. People want new and shiny.
Take some notes on how you can create #FOMO around your product or service that piques curiosity.
Show your audience the desirable outcome from reading your post, buying your service or product, and signing up to your email list. It has to have value to it that they can’t get anywhere else.
Ask questions and engage to get to know your audience better so you can target them tighter. Remember, asking the right questions in your blog post will get them to wonder about the answer to that said question (which you will tell them about in the payoff).
Don’t be ordinary.
Create a brand that caters to bringing people to that point between the knowledge gap they experience when coming to your site and deliver on promises.
Curiosity is a powerful thing to use in your marketing and it is something that is going to happen in your audience. You may as well learn how to control and use it for your brand.