Not so long ago, we referred to a crowd of strangers as a sea of faces. For brands, this sea was much more than a mass of unknowns. This sea held promise, and the savvy marketer would bait his hook and cast out his line. It was an era of billboards and advertisements, of broadcasts and…
Behind The Mask: 3 Secrets Of Influencer Outreach
Halloween comes but once a year. Tomorrow, we don our masks. Throughout history, masks have had a surprising impact on European culture, particularly among the influential. In the 15th century, masquerade balls were often instituted to celebrate the marriages of French nobility. By the 16th century, they had expanded into Italy as elaborate dances held…