Are you a new blogger or writer looking to get started in this industry? It’s not like you can start a brand new blog and begin reaping the rewards of 100k monthly views. You’ve got to start somewhere, and while it’s a long road, there are some shortcuts you can take to help you with…
Why Making Your Product Scarce Is Powerful In Marketing
As a marketer, you don’t think in terms of scarcity. It goes against almost everything you have been taught in direct sales and communication with consumers. You want to be everywhere, do everything, present as much as you can so you can get the best results possible with your business. But there is a scarcity…
Why Curiosity Is Your Secret Sauce For Blog Engagement
Have you ever wondered how someone did something before? Sure you have. It’s an innate process in our lives that we are curious creatures, and, possibly more than once, you have been curious about a thing or two in your life. That’s what I want to talk about today. How curiosity can help build a…
13 Words You Should Use In Your Blog Headlines To Instantly Drive Traffic
What drives traffic to your blog? It’s a combination of several psychological elements, one of which is the eye-catching headline. You’ve seen this before. You already know you should be writing headlines which captures the attention of your audience, but which one’s should you use? How in the world does this even work anyway? I…
5 Insanely Successful Ways To Promote Your Blog
You blog. You hit “Publish”. After that you sit back and wait for the traffic to come to your blog. But isn’t there more you could do? Are you leaving something out? You’ve got some pretty good content, but perhaps there’s a step missing? Here’s some ways in which you can make sure your content…
Why Unplugging Was Important For My Marketing
When I was a coal miner there was a time for work and a time for play. Even though 4:30 came early every morning, I was home at 6 and had the rest of the evening to do what I wanted with the family. If you’re in the digital marketing space, then you already know…
How To Keep Your Readers Emotionally Engaged To Your Content
I sat at my desk this morning and looked out the window. The deer were on the porch again. They love eating my wife’s flowers. Even though they have millions of other things to eat out in the woods by my house, they choose to come on MY porch and eat the tops off the…
Relationomics: The Final Five People You Need Around You
Relationships are critical to making your business go. In the coal mine I was always used to working with DC power and was handy with a pipe wrench and other tools as I worked on DC motors and diesels. But not so much on other things. I remember one time I was at a traffic light…
The Psychology of Communication on Social Media
Mark Schaefer once told me that everything can be communicated. This made me think long and hard about the derived strategies that everyone keeps coming up with on social media. We all want 2 things: Social media visibility Blog traffic These two things can ensure that our message is spread and our brand is successful…
The Best Relationship Marketing Tips From The Pros
The relationship marketing trend seems to be picking up everywhere I go. I would like to think that I was the one responsible for this movement, but I can’t take credit for it. Anyone who is invested in their audience and blog readers already understands the effort that it takes to build a solid relationship…