Bloggers have one of the hardest hurdles to jump.
You write content week after week, and day after day.
Sometimes we tend to wear blinders.
It’s hard to see our content the way other people see it.
This is called content goggles, and you must be aware of it to spread your message effectively.
Your Content Perspective
One of the hardest things for a writer to do is to allow someone else to pick their article apart.
I’m talking about the essence of tribulation that causes some grinding of teeth.
But this is necessary in order to get a fresh view on your content.
Your content perspective can sometimes be thwarted because of all the writing you publish.
You can fall into a rut of the same old dry content that you’re used to writing, and when you allow yourself to fall into this trap, your content suffers because, in reality, the reader is suffering.
Every great writer has been here before.
Through no fault of your own, you may be publishing an article simply because you have to and there is no passion there.
Your content perspective tends to take another viewpoint when you forget about writing for the reader.
We tend to forget that our content is meant to dance on the floor of their heart and mind, and are more concerned with meeting a deadline.
Content Marketing Success
Think about it.
Having the ability to write something to the effect to where people fall over each other just so they can react to it.
Whether it be in social shares or signing up for their email list, to have the power and ability to write content in such a manner is what we all dream of.
The Path To Success For Content
One of the paths to success is to remember that you do have the ability to make your content better.
Even the best content creators need to understand that its a continual process.
There is always room for improvement.
Some people think that in order to sound smarter they have to write big words.
According to the study from Applied Cognitive Psychology that’s all in your head.
They lean toward the statement that complex writing makes you sound small minded.
Have A Voice
In order for your content to be extremely valuable and useful, you must be able to have something relevant to say about a topic that you’re passionate about.
In my own simple writing, its easier for me to address an idea that I know about rather than try to research something I’m unfamiliar with.
The writing flows more natural when you can understand a lot about the subject because it allows you to convey your own message completely to the reader.
Structure Your Sentences
As you may have noticed, I have picked up a new writing technique.
I grabbed this from Demain too, and he says to write short sentences.
A four word sentence.
Or just three.
It allows the reader to flow down the page naturally and easily.
Especially if you’re telling a story.
People are tired of boring writing and you can tell it in their response to content.
Learning to take the content goggles off on this style of your writing is very difficult.
It was for me anyway.
I was used to doing a certain thing a certain way, and I didn’t want to change.
But if you’re seeing your content as something that doesn’t need any change, then there may be no hope at all for you.
You have to learn the process of being prepared to write great content every day.
Mimic Great Copywriters
I keep talking about Demian Farnworth.
For good reason too.
That guy has changed the way I construct content from a boring perspective into a lively and exciting adventure.
Pick out one great writer that you feel can help your writing and watch them.
Watch how they address the reader.
Understand how they convince and compel the audience.
You will start to see where you need to change in your own writing.
If you’re like me, then you will probably want to change a couple of things while you’re at it.
Take a look at hy I have changed some of the content writing techniques since this talk with Demian.
Ok You Can Take Them Off Now
You may be writing content that your readers can’t understand or relate to.
If you have been in the blogging industry for a while and are not seeing a steady flow of action on your blog, then that probably means there’s something wrong with the content.
Stop what you are doing.
Take two steps back.
Look at your content from the perspective of someone that has never heard of you before.
Someone who has just stumbled onto your site by accident.
If this person is in your target market, would your content be appealing?
Would it give the person a reason to come back?
It’s hard to asses yourself in this way, but if you want to succeed at blogging, then you have to first succeed at writing.
They’re not the same.
Blogging is a business.
Writing is the art that accentuates the business model that you purvey.
Get rid of the content goggles and start seeing your content with a set of fresh, new eyes.
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