Today Google announced that it was cutting ties with YouTube .
This was a few months after the announcement that Photos would also be separate from Google Plus.
Am I watching the final moments of the Google Plus platform? Many think so. Perhaps this is the crumbling point for Google+ as we know it?
But I’m not worried.
If the doubters are correct, what will change in your marketing? How will this impact your social media and the way you do business?
In my personal opinion, Google Plus is not going anywhere, this is the strength of the entire brand flexing its muscles, wanting more room to grow and expand. This is the brand catering to a larger audience that wants more flexibility with what they’re doing in their daily lives.
But let’s say it just died….and I’m going to pretend it just did for the sake of this article.
With a poof, your 25k followers disappear, the people with whom you’ve engaged with for so long have vanished and you have to look elsewhere to build a brand or a business on.
What will you do different?What would you do if Google Plus died today?Click To Tweet
What To Rely On
The one thing you can always rely on is the fact that people don’t change all that much.
Having said that, what used to work for you over on Google Plus may not work on Facebook or Twitter. But in general, the people still want the same things, you just have to learn how to serve it up differently.
Your products won’t change, and your personality won’t change either. You’re still you and that’s a good thing because there’s a good chance most of these people have followed you to other platforms.
But if that’s true, why don’t they react the same way as they used to when Google Plus was alive and kicking?
It’s all in the delivery.
Let’s talk about it:
How You Delivered on Google Plus
Before it died Google+ was the epitome of engagement and conversation. One could literally walk into a conversation happening just about anywhere on Google Plus.
The reason for this was because they felt no barriers, the platform was wide open for engagement. The people you followed had a lot to do with it as well. People were plus mentioning others into conversations and life used to be good.
You delivered content that spoke to people’s goals and ideals. You spoke about what people were passionate about and you presented it in a way that was enticing and awesome. You built an image around a great article and then you took that article to G+ and shared it…
You didn’t just say “check this out” and hope for the best, part of writing the whole article was to get ready for the conversation that was about to happen in the comment section of your Google+ update.
The delivery is important in any social media network. People haven’t changed any. It is simply the way they see different platforms that prompts them to take action.
The same person that clicked your link on Facebook may pass it doing 90 mph on Twitter.
Because something was different in the delivery. Timing was wrong. Content didn’t prove to be pressing enough for them to engage on your post. There was no urgency, emotion, or attraction, etc.
Google Plus is gone, and I, for one, will miss it. I had a lot of fun over there, but that doesn’t mean that I have to stop using social media.
Since Google+ died I have been researching other avenues of escape for my social marketing. And, since people don’t change all that much, I realize that in order to build myself to my former glory, there are certain things I need to do to stay on top of my social media game.
Testing on Twitter
Why People Follow You On Twitter
One of the main reasons people follow you over on the Twitter is because you respond back to them. Sincerely understanding their request and then responding in kind. Take a look.
@BadManBugti Safe badman, we gettin sum more PS4 tings in wivin da next week y’get me. Soz bout da attitude, probz avin a bad day yo. LD
— Argos Helpers (@ArgosHelpers) March 8, 2014
59% of users on Twitter want to hear from brands that have a strong voice in the community.
Twitter is a fast paced environment that requires a lot of dedication. Unlike Google+ where you could come and go into different conversations, people on Twitter want to hear from brands right away.
So with this testing, its safe to say that you should have Twitter open pretty much all day if you’re going to make a dent with someone in this platform. Using listening tools and dashboards to help you monitor these interested parties will be your safest bet to succeed on Twitter.
What I Would Do:
I would first make sure that my brand was staying visible on the Twitter network by using Buffered posts (with images) every half hour or so.
I would then make sure I took advantage of building some important IFTTT recipes that would trigger when people done different things on Twitter.
Next, I would make sure that I was staying on top of my notifications. In other words, when people were retweeting, sharing, or engaging me in some way I would be able to respond directly to that right away.
I would start a listening campaign from a hashtag search on TweetDeck and keep that column open all the time so I could live-view if anyone had any problems that I could answer.
I would then start being active in Twitter chats. If time allowed, I would participate in as many as I could every day. There’s always a good Twitter chat happening so that will be easy. These chats are great ways to introduce yourself to new people and show off your expertise.People on Twitter expect to be responded to within the hour!Click To Tweet
Testing on Facebook
Why People Follow You On Facebook
An article from HBR suggests that people follow you because of personality on social media sites and Facebook is a great platform to show off this unique trait to the world.
The only bad thing about Facebook, and I think Jay Baer had it right when he said this:
On Facebook, you’re not just competing with other businesses for people’s attention, but you’re also competing with someone’s wife, mother, family member, best friend. ~Jay Baer
But do you need everyone to follow you on Facebook to become successful? Not at all, in fact, in this article I show you why you only need 5 people to help you succeed in business, but the song remains the same.
While it’s a statistical fact that the more people you have the opportunity to reach then, the more chances you have at converting these people. However, you shouldn’t get all hung up on the numbers.
So, you can win people over with personality and leadership qualities that stand out to them. Bring on the wife and the other family members, you should have something that will appease them to conversion.
What I Would Do:
The first thing I would do would be to check my budget and start taking advantage of Facebook advertising. This is the best way to get your brand out to the public as quickly as possible if you have the money to do so. Buffer has written a great post about their findings on advertising with $5 per day. Plus, its a great way to show large groups of people your personality if you don’t have the reach.
The next thing I would do would be to find friends that I trust over on Facebook and start asking about the best Facebook groups to join. This can be a very tricky thing since the owner of said group can use this to spam the heck out of the community. I would join a Facebook group and stay in conversation over there. Collaboration is half the battle.
I would again use Buffer to help my Facebook page stand out and become visible to whatever following I was cultivating over there. Top of mind is key to a lot of this as well as consistency of posting great content. Again, I wouldn’t just share my own articles, but articles that related to what my following was wanting.
I would use more apps and the features that Facebook offered to build my brand. Using native Facebook video to help people participate in my posts, apps that prompted them to view my show or sign up to my email list is also a must.Use everything that Facebook offers for your marketing to succeed online.Click To Tweet
Testing on Pinterest
Why People Follow You On Pinterest
There’s not a scientific reason (that I could find) as to why people actually follow you on Pinterest. However, you can get more followers by:
- Posting unique and original content
- Pin often and well
- Promote your boards on other networks
- Put a Pin it link on your images
- Create tall images that stand out
These are all correct and great to keep the followers rolling in, but in reality, you don’t need to have a ton of followers on Pinterest to make a difference.
Because the shelf life of a pin is one of the longest in social media posts, your pin stays up forever when someone repins your content. Also, take into account the Pinterest smart feed that can help your business as well.
What I Would Do:
Since I’ve already been killing Pinterest promoted pins I would stick with that strategy. It’s a great way to spend around $5-$10 and boost engagement over 200% (which isn’t bad).
The next thing I would do would be to set up my Pinterest account as a “Business” account (which I’ve already done) for the sole purpose of being able to see analytics. This is going to help me in a large way because it shows me the interests of the people that follow me. Now, all I have to do is find out what they’re interested in and create content around that.
I would use my mobile phone app to get more work done on Pinterest because to me, the desktop site is a little overwhelming at time. On mobile I can focus faster and determine what I want to repin and distribute to my followers.
I would pin at least 4-5 times per day and try to find 4-10 great pins every time. This will keep me visible on the platform and therefore I have more opportunities to get more repins and followers because of that.
I would then set up rich pins for my site to create the best pin possible for the follower. I always try to remember that appearance is just as important as the article itself so its crucial to do this for my site.Pin All The Things ~Cynthia SanchezClick To Tweet
What I Would Do Overall
Google+ is dead.
Perhaps you have spent all of your time cultivating an audience that is no more now. When that happens it can be very disturbing and disheartening, but take solace in the fact that people are still people, and there are other platforms waiting on you to make your mark.
Adaptation is necessary, and while you shouldn’t put all of your eggs in one social media basket, you can put your eggs in one thing: The people. They will always be there.
How can you portray your brand as an effective force in their social media world?
What can you do to build what you used to have on Google Plus?
While Google Plus isn’t dead, there are people that do not share my sentiment. The many movements of Google are making people nervous and twitchy, wondering what’s going to happen next.
This is only my opinion, but even the smartest person know this: fill your basket with relationships, those will never die.
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