I have the perfect Google Plus marketing strategy for bloggers of all makes and models. From the start, people have been using the social scoreboard to broaden their horizons and build their influence. Even though, on an outward level, we pronounce that this said scoreboard doesn’t matter, yet we still frantically hope to gain more followers so we can bring in more people to our blogs.
Nothing wrong with that, except the “Big Dogs” of social media (not all of them, but some) have made this a popularity contest. I was talking to +Vincent Messina the other day and the topic of content came up. This is something we can all respond to because we’re all creating content to help other people. Now, most of this content IS good content, yet it’s not getting out there because the newer bloggers just coming into social media don’t know the right people that will share their content out for them.
The saying goes “Create Shareable Content”, and while I will always agree with that, I also disagree that to share someone’s post just because they’re on a self proclaimed soap box of authority and influence is kind of hypocritical. If the content isn’t good enough, does that warrant a share just because they are who they are? Aren’t they subject to the same rules as the rest of us?
Say what you will, I’m seeing a lot of shares from “influential” people in forms of crap articles. The writer, above self proclaimed soap boxer, has just written an article about a certain topic, and it gets shared mindlessly because of who they “say” they are. They haven’t created shareable content, they haven’t written a post that is neither helpful or informative, they are simply barking nonsense up the wrong tree and we’re following them!
*Note: again, this is not every influential person on social media. They got to where they did through creating content that was great, not posing content that wasn’t*
This post is for those of you that are writing great stuff, yet nothing is happening for you on social media. You’re getting out-shared by other people that are bad writers with big names and it’s killing your blog marketing.
REACT-Google Plus Marketing & Blogging
I was sitting in my hotel suite yesterday putting together the finishing touches for my powerpoint presentation at Social Media Tulsa speech when I started thinking about ways that bloggers that may not have a presence on Google Plus could build up their notoriety and get their quality content to more people.
What I came up with was something called REACT.
As you can guess, REACT is an acronym that shows a couple of different things. First, the word itself presents an idea of action. Secondly, the ideas behind it also present all of the things you need to do to create more visibility on Google Plus.
Google Plus is a great platform that bridges a lot of different social media networks together. This is also a great way to bring your content to a large group of people at once. One of the things that I really like about Google Plus and blogging is that you can create your own notification circle for people that want to be reminded of your posts whenever you publish it. The idea is, you publish on your blog and then publish on Google Plus and include these people to be notified. See the post below, there’s a call to action at the bottom that prompts people to opt in to your “Blog Notification” circle:
With a little under 11,000 followers (as of March 16th, 2014), the Blog Notification circle brings my posts more engagement and shares right away, which eventually means more traffic, and that’s what you’re trying to build.
The point of this is that you don’t have to rely on a person of influence to share your article to get noticed. Creating your own circle at the beginning will help you reach more people from the start. Now don’t fall into the trap of Google Plus circle sharing. That is NOT the way to reach people. It’s just a way to cheat that brings up your social score. That is definitely not recommended.
Having people opt in naturally will bring you more reach over time. No, it’s not going to happen all at once, but if you continue to have that option open & write great content consistently, you will see your reach expanding.
This is a very important part of any social media strategy! You can’t just post something and hope it goes viral. These days, I’m not so much concerned with posts going viral as I am conversing with the people that take time to comment. That’s where the magic happens- in theGoogle Plus comment section. That’s where relationships start, that’s where people start to notice newbie’s for the first time, and that’s where you can sound off your expertise on a certain topic.
For some people, engagement is a lot to be desired. For instance, Scott Stratten, a self proclaimed social media marketer (another one of those guys), shared his podcast episode on YouTube where he talks about the “other” social media networks, literally discounting Google Plus altogether. I actually saw this post from my friend +Keith Blomendaal’s stream and it peaked my interest. It appeared that Scott had really never used Google Plus at all (which is weird because he has things in his stream) saying Google Plus brings nothing new to the table, ie rendering it useless. You can also browse his stream and it seems as though he loves being the narcissistic curmudgeon that dotes negativity everywhere.
Anyway, I called him out to see what exactly his opinions on the matter were, and, as you could probably tell, I didn’t help matters more by calling him an idiot, but hey, you can’t call yourself a social marketer and say that one platform is useless…someone’s getting benefit from it…Here, just read the post
I shared this post because Scott’s reaction was something to be desired. And yes, I know I didn’t help matters much by calling him names…snickering in the background, but he engaged in the wrong way.
You see, anyone can engage when it’s positive and everything is hunky dory. It’s when you are called out like this guy was that you really tell what people are made of. Even in the heat of the moment, you have to learn how to bring the engagement to some sort of discussion that people can understand your opinions. Even though I disagreed with Scott, I still wanted to hear his opinion on the subject.
He Get’s An F Score on That
Engagement is your opportunity to become a sounding board for your brand, help someone else who needs it, or to make relationships. It all starts at the engagement and we need to take advantage of that! There’s nothing like coming together with like-minded people on a topic of interest that brings you closer to someone on a personal level.
This one goes hand in hand with engage. Interact with enough people and someone is bound to like you! The Law of Attraction says
“Like attracts like, and that by focusing on positive or negative thoughts, one can bring about positive or negative results” -Wikipedia
Responding to someone’s positive energy on social media is an easy thing to do. It’s even easier to project that onto another person as well. Do you have that one friend that seems to be friends with everyone? That person with whom everyone seems to get along with? You don’t have to be profound or be Physics professor smart, you just have to portray a positive attitude towards things. As you can see in my post above, a negative action (hence the name calling) brought forth a negative reaction.
You can’t put okra in the oven and hope it turns to chocolate chip cookies! You get out what you put in, so be positive in your Google Plus marketing!
Remember that you’re consistently doing all of these things with different people. It’s a process that you learn and commenting, engaging, and attraction literally becomes a strategy in your social marketing.
C-Convert & T-Trust
What does reach, engagement, and attraction have in common? The common denominator of these leads to more followers and more conversions. These people will get to know you. They will be a part of your life on Google Plus, eventually it becomes personal to you and you forget that you want to make an income online. If you do it right, you can lose yourself in the fun of just interacting and building relationships with people. Which are all the right things for a successful marketing career online. Once you find yourself doing this, you will wake up and realize, Hey, I’m actually making a little money!
That’s because all of the hard work you have been doing has lead you to the last, and final, two. When you make yourself an open book, converse with people, get to know them, and really try to help them, you will see that conversions and trust start to go hand in hand. Once people trust you they will usually convert on some product on your site.
Conversion is a form of trust. Even those lame squeeze pages you see every now and then! People convert on those because they feel they have something in common with the person writing the story, therefore an invisible bond is made and persuasion is attained through trust. Find your common ground with your followers and don’t be afraid to talk about it. There are people out there that have gone through the same hard stuff you’ve went through, not just in marketing, but in life itself, so talk to them and find out a bit about them. In the end, it makes for a trusted bond.
The Final Thought
Really, the only part of these that you need to focus on are the reach, the engagement, and the attraction. The last two come naturally if you’re doing the first three correct.
So in case you’re writing great content that doesn’t seem to be shared, keep writing it, but also amp up your Google Plus marketing strategy with these tips as well. If there’s not a spot at the top, or one of those influencer’s I talked about doesn’t want to scoot over for you, then make room for yourself through your content. You don’t need people’s bad karma running downhill on you. Find another hill and make it your own so you can actually help people that’s coming up behind you!
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