There are many forms of strategy that you can use to build relationships, however Google Ripples and Nod3x are two of the best methods that you can use to really learn about someone and how they interact with your content.
I don’t really get technical too many times when it comes to relationship marketing, but this is definitely one aspect where you need to understand how people affect your Google Plus account and how you build those lasting relationships that will eventually turn into creating opportunities for you in the long run.
This article is meant to show you how I create my circles and adjust them accordingly by using Nod3x(pronounced Nodex) and Google Ripples.
Circles are not just something you can use to put people in and forget about them. This is something at your fingertips that you can use to really organize people and how they interact with you on Google Plus.
If you were like I was when you first started on Google Plus, then your circles are probably in a mess. It took me a week to finally get them all organized and structured the way I wanted them. So it’s best to start out with a plan of action and fix them accordingly. I will share with you some ideas that I use to organize people and you can take this and make it for yourself or add to it, whatever you can do to make it better for you.
Circles are simply a people organizer. They are a great way to keep your Blog Notification people away from your New Relationships, and Influencers. First of all I want to share with you my circle ideas.
- Blog Notification
- Start Relationships
- New Engagers
- New Re-sharers
- Loyal Following
- New Relationships
- Strong Relationships
You get the point. Of course, my friends circle are actually people that live in my area that I grew up with, go to church with, etc and I keep them separate from my marketing relationships.
This is purely for my own promotional articles. Give people an option to opt in to this circle every time you publish a post on your blog. This improves your reach on Google Plus tremendously.
These are people that are usually of influence with me that I have no connection or relationship to. They are also people that I haven’t pursued a relationship with on my end (yet). To me, anyone writing great content consistently can fall into this group.
These are the people that I have consistently started relationships with for the month. This usually changes every month and I only include about 4-5 people in this circle at one time. It’s important when you’re on this end of the relationship and pursuing the significant other. That’s another post entirely, but you get the picture.
New Engagers|New Re-sharer’s
If someone engages or re-shares on any one post of mine I will put these people in their own circle. I will share below how I use the tools to see where I find them. If these people consistently engage with my posts, then I move them into a Loyal Following circle.
This is the circle everyone goes into that has been consistent in some form or another on my posts on Google Plus. As long as they have some sort of consistency, they go into the circle. This lets me know that the people in this circle have had some sort of action done to my updates on Google+.
By the time someone gets to the new relationship circle, the numbers have dropped a little. Not everyone is going to be consistent, not everyone is going to stay engaged. However, for the few that are in the loyal following circle, I will send a message to these people about once every six months and ask them if they are interested in becoming more active on my posts and want to learn more about each other in the form of “new relationships”. The people that respond get put into this circle. Granted some people jump from “Blog Notifications” to this circle merely because they do all the work themselves and I don’t have to send the message to them. It’s apparent that they want more out of making a relationship with me.
This is a closely guarded circle. Even some of the biggest names on Google Plus haven’t made it into this circle yet. I feel that’s the way you should guard your’s as well. Whatever you choose to represent this circle on your end, then you will want only the people you trust in this thing. These are the people that you don’t mind giving your blog password to…well, let’s not go crazy right? But you see what I’m saying. You’ve got to establish trust and mutual respect with someone before they can come into your inner circle.
These are all the people that I feel are influential to me and to their niche. People I look up to and respect.
Using Google Ripples
There’s more to just sharing on Google Plus. I’m not really an analytically minded guy, but Ripples are a great way for me to see who has been engaging on my content and how I can move those people into their respective circles.
Here’s a post I did a while back
The upper right hand corner has a drop down button that you can click to view the Ripples of that particular post. It will take you to a page that looks similar to this, so you can see the people that have actually engaged on your post.
Notice all of the names that are there. Since +Mark Traphagen also shared, it opens up a whole different aspect of the people that I can connect with now. From here, you can drag your mouse over a certain person’s name and add them to whichever circle you feel relevant at the time and start from there.
Each of these names is an individual post. And while I didn’t get tagged or pinged on every single one when they shared, I can go to each individual person and thank them for sharing from this page. You wouldn’t believe the number of people that I have had follow me just because I did a little extra work and sought out the thank you.
Google Ripples is a great tool that you can use to see which people have consistently been engaging with you every time you publish something from your own blog. These are the people that you want to build personal relationships with. If they are consistent, then they probably love your content and that means you can take the next step with them and place them in a different circle.
Using Nod3x for Relationship Building
One of the best ways I have found to find people on Google Plus, even a little more in depth than Ripples is a great tool founded by my friend Lee Smallwood called Nod3x. There are literally thousands of different modules that you can operate to dissect your circles and who has been engaging with you. There are ways to track people and engagement as well. Keywords are a great aspect of this tool, searching, moderating, etc. I know a lot of people are using CircleCount and CircleScope to manage circles, but I do everything with this one tool. In my opinion, it dominates the circle management market by itself and should be the only tool you should use as well for this.
Lee Smallwood has really out done himself with helping us use this platform to find and build relationships from. There are tons of things that you can do with it and you will simply be amazed!
Here’s a little video explaining how it works and how it can help you build relationships on Google Plus:
This shows you exactly how to find those people that are engaging with you on the Google Plus platform and how you can connect with them further.
The Final Thought
You can’t place a tool in the stead of personalization. You can’t take a bot and produce human feelings. But you can use these extremely useful tools to get you to that point where you can start on an individual with building the relationship. There are popular circle management tools out there that you can use, but with these two tools it’s really not necessary. Unless you’re simply a stat person and love to look at your follower count rise and fall. I can do that on Google Plus. But these are two powerful tools that you can use to really help your engagement on this platform. I really suggest that you follow Lee Smallwood on his YouTube Channel because he gives you all kinds of instructional video’s like the one you just saw that can really help you better understand his product.
I’ve given you the ideas, now go use the tools to see who has been engaging with you on Google Plus so you can start new relationships!
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