Pinterest is not a place where communication resides.
It has been said that Pinterest is more of a discovery engine and not a place to build relationships.
So do we flat out turn our backs on this social network?
I realize that without being able to build relationships, or so they say, we are more reliant on other aspects of this network, ie, the mobile strategies taking us by storm perhaps?
I want to talk to you about how you can start building these relationships on Pinterest, even though they say it’s not a relationship building platform, even though the premise is not to connect two like-minded people, it can still be done.
The Round-About Relationship
Ok, so Pinterest isn’t a relationship building platform.
But there are some psychological aspects of Pinterest that happen every day with you, me, and every other person that is consistent on this social network.
That is the psychology of attraction.
There was a magical thing that happened on Pinterest today. Someone was pleased to see you.
By placing yourself in a position where your target audience can see you is called “proximity” and is one of the most effective ways of attraction that you can use.
This happens every day.
The psychology of attraction is a simple, yet powerful, marketing strategy that people don’t even realize. This just doesn’t apply to Pinterest either.
When you are consistent on the Pinterest platform, and you have great pins that speak to people, and help them all the time, then you have successfully pulled them toward your brand.
This is another aspect of attraction called “exposure”, where you allow them to see you through different strategies and techniques that you use to pull them toward you.
You are quietly telling their brain to get used to seeing you in this environment.
People pin blandly sometimes, forgetting that the person that is giving the awesome information has been doing it forever.
So the round about way that you are building relationships with people on Pinterest is by being attractive and being seen.
How To Be Attractive
The secret sauce for success on any social media platform is being attractive.
However, learning how to make people want you can be a little harder than it seems.
The first step in learning attractiveness is…
Don’t Be Boring
Think about what you would do if you constantly saw boring pins on Pinterest? You weren’t impressed, you didn’t like the graphic, it was boring too, so you moved on.
You can be attractive vicariously through your pinning.
That is why it is so important to find the right image and image editor and carefully craft a couple of images for each blog post you write for Pinterest.
Even boring companies can learn the parameters of excitement on Pinterest
Don’t Be Selfish
Another great way to be attractive to people is to re-pin other people.
I’ve seen brands and individuals fall into the trap of only pinning their own stuff over and over and to tell you the truth it gets a little boring.
Plus, people can tell what you’re really there for. Not to build a relationship but to primarily send traffic to your site.
Take some time to find someone else’s pins and add them to your board as well. To be honest, you can also capitalize on this idea and look like a hero to someone else by pinning other people.
You can use their awesome graphic to your advantage to create that law of attraction for yourself on Pinterest. Plus, you can also be helping people that need it at the same time. It doesn’t get any better than that.
The Power of The Pin
The reason the psychological aspect of attraction is needed is because people are habitual creatures. I get used to seeing Jeff Sieh in my stream. I trust him, so therefore I re-pin things that he has put up.
But if I don’t see Jeff the last two times I get on Pinterest I start to miss him.
Jeff curates great content and that saves ME time as well. You will make a great impact on people through just being there every day and putting up great stuff.
While there is not much conversation happening on the Pinterest platform, the same psychological impact is still there. While you are not personally interacting with your followers, your pin is, and because the shelf life of your pin lasts so long, it gives you more of an opportunity to engage with them through your image.
One of the main aspects of using Pinterest is to be there every day.
You’re not going to be the best graphic designer right off the bat, and, if you’re anything like me, you won’t be that after 4 years either.
But if you give it your best, you will start to see the reasoning behind engagement through your images on Pinterest. No, it’s not a one to one style interaction that you’re so used to on other social sites, but it is engagement nevertheless.
So in order to build relationships on Pinterest you must be consistent, curate great pins, and make sure your own images are the best that you can make them. You are inadvertently creating relationships through your images and just being there.
There are many ways that you can build relationships on this platform, and most of them comes by the way of the old psyche.
What are some of your questions you have about Pinterest? Does your Pinterest account feel like there’s something missing? I’d love to try to help, so leave me a comment below!
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