Mark Schaefer once told me that everything can be communicated.
This made me think long and hard about the derived strategies that everyone keeps coming up with on social media. We all want 2 things:
- Social media visibility
- Blog traffic
These two things can ensure that our message is spread and our brand is successful online.Social visibility & blog traffic are the two main end goals of marketing.Click To Tweet
But if everything can be communicated, then that makes everything communicable. Therefore, communication is the glue that holds your success online together.
How well you can tell your story, how personal you can make your brand, all of this is communication prompts that rely on psychological triggers to enter deeper into the human persona your brand is after.
How effective can you be at communication? That will tell the real story of your success.
The ability to communicate can mean the difference between your survival and your downfall in an online venture. The elements of a communicable system operate on the same principle, the ability to transmit messages from a source to a destination.
Communication psychology can be broken down into two categories:
- Verbal communication
- Non-verbal communication
At the very basic, verbal communication can be understood when people speak the same language. To be able to convey a message and have someone understand what you are saying can be taken very lightly sometimes.
To have the power of verbal communication means you can shape people’s mindset and opinions because you have communicated effectively.
A great example of someone with powerful verbal communication skills was Martin Luther King Jr. To establish a movement all by yourself is no simple task, but with effective verbal communication, it can be done.
In his Psychology of Language and Communication, Dr. De Gruyter explains that the power of speech is one of the most effective weapons world leaders have in their arsenal.
In a recent study, psychologists examined how non-verbal communication usually has a greater impact on how we think and feel about others.
There are two types of signals in both verbal and non-verbal communication:
- Signs-when someone blushes, you know they are embarrassed because of something.
- Signals-if someone gives you a ‘thumbs up’, then you know that they approve of something you have done.
Non-verbal communication happens all the time on social media. This can be done through:
- Google Hangouts and other video marketing efforts
- Visual marketing
- Implication strategy in conversations
Communicating effectively with your brand on social media is part of the marketing strategy in which you can be the most effective.
This is having a social listening strategy where you can be sure to communicate your message the best possible way. It is also being included in conversation and curation around the social networks where you target market congregates consistently to have the biggest impact.
It is important to communicate socially with your brand because this is how you create a memory in people’s mind of what you stand for. Therefore it is crucial to be where these conversations happen and insert yourself strategically in engagement.
Some social media communication strategies are:
- Social Listening
- Spending 15-20 per day finding conversations where applicable
- Curating content that is helpful
- Empathy marketing for better results-when you can put yourself in someone’s shoes then you will understand how important their needs are.
Social media is an integration of the people. Understand who you are targeting by creating social media persona’s and then search that group to give the best communication possible.
This is your brands platform where you can fully tell your story to completion.
Social media is only part of the story. Your blog is the ultimate communication tool that you will use to spread your message. That is why it is so important to understand the effects that your brand will have when you spend quality time on social media.
The blog is powerful.
This is where the reader can understand more about you after seeing snippets of what you’re telling them on social media. Connect the stories from social and your blog so it creates the same message to the reader/follower. This makes for a better experience and it ensures they are not confused when they receive the message you have on your blog.
When you have connected the dots from the social persona, what they want, and how you can give it to them, the message becomes clear when these people land on your website.
The psychology of communication is very important to your business. How you tell your story can mean the difference between success and quitting. Just having a marketing strategy won’t cut it. It must be singled out, cultivated, and then communicated well to create the opportunities you need to succeed.
Make sure you are bridging that gap between social media and your blog for positive effect on the user.
Sign up for the Free blog webinar I am doing on June 17th at 3pm EDT!
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